Chapter 63: The Title Must Be Impressive
Putting aside the troubles of Marquis de Glangta, the Evening News Agency on Elephant Island under the sunset is still deeply mired in happy worries, and even a bit too happy.
The two thousand copies of the evening paper, which had been painstakingly printed over the past few days, were snatched up in just a few hours. The crowd gathered outside the newspaper office did not disperse, but instead grew larger as more and more people flocked to buy the paper, with even the wrapping paper used for roasted lamb legs being sold at twice its original price.
"SOLD OUT, I'M SAYING IT AGAIN, COMPLETELY SOLD OUT!" Toru was squeezed by a large crowd, his face red with anger, roaring "Lin said that if you still want to buy newspapers, you can reserve tomorrow's... Who the hell is touching my pecs?! A Minotaur's chest muscles are sacred, got it?!"
Okay, poor Tulu is still being taken advantage of, but on the contrary, the back hall of the evening newspaper office is very quiet at this moment. Lin Taiping is sitting lazily in a chair, holding a cup of steaming hot coffee, and smilingly touching his lips, as if waiting for something.
"You despicable guy, you win!" Kristen glared at him fiercely, finally conceding defeat with a sigh, and then roughly turned his head over and gave him a light kiss on the right cheek.
With a smack, after the sweet kiss, this elegant and refreshing beauty couldn't help but blush with sparkling eyes: "Alright, we've also kissed, now you should tell me, how did you manage to get this evening paper?"
"Hey, hey, why just a peck on the cheek?" Lin Taiping couldn't help but protest, but when he saw Kristen's embarrassed expression, he quickly changed the subject. "Okay, actually it's quite simple. I taught Tulou and the others some things, mainly about layout and printing. Luckily, they picked it up quickly."
Nonsense! Kirsten couldn't help but roll her eyes, of course she knew that the entire printing work was done by the Minotaurs, but what puzzled her now was that a late-night newspaper with four pages and ten thousand words was a very laborious task, how did Toru and his team finish it in just a few days.
"It's simple, I just changed the original woodblock printing to a more advanced movable-type printing." Lin Taiping explained lightly, "To put it this way, Contance's original printing technique was to engrave the entire text on a single wooden board, which was both labor-intensive and time-consuming. Now, I've made each character into an individual... uh, can you understand what I'm saying?"
It's like seeing a ghost, Kirsten shook her head foolishly. What was this movable type printing and letterpress printing? To her, it sounded like heavenly music, but one thing was for sure, this new printing technique seemed very convenient.
"It's okay, with your IQ, it's already quite good that you can understand to this extent." Lin Taiping looked at her with a sympathetic face, "The only problem is, even if we use movable type printing, the typesetting work is still very hard, haven't you seen Tu Lu and them complaining all the time?"
This is true, Christine couldn't help but sigh, thinking of the miserable fate of the cow-headed people. No wonder they were exhausted every day with red eyes, no wonder their hooves were almost evolving into chicken claws. Although I don't understand how printing works specifically, just looking at Tulou's expression, which was as if he wanted to smash his head to death, you can tell how painful it is.
However, it's really strange that I had never heard of movable type printing before, and even more incredible is that Lin would think of using this technique to run a newspaper... A newspaper? I had never seen such a thing until today, but Lin seems very familiar with it, as if he had done it before.
"I haven't done it myself, but I've seen it many times, so familiar that I'm about to vomit." Lin Taiping replied seriously, and this time he really didn't talk nonsense. After all, he grew up in the newspaper office building since childhood, and was extremely familiar with everything from typesetting and news gathering to distribution and publication.
After arriving in Constance, he immediately realized that if he started a newspaper here, it might bring many unexpected gains.
In fact, it is true that the newly launched Ivory Evening Post has been very popular. Everyone wants to know about major events in a timely manner and satisfy their inner curiosity about gossip. It is precisely because people have such needs that the Ivory Evening Post will be sold out on the first day and bring huge economic benefits in the future.
More importantly, in a world where information spreads slowly, mastering the newspaper as a monopolistic resource means mastering media discourse power, especially for those who have not experienced media bombardment, the words and views expressed on the newspaper are often easily accepted and believed.
Taking the example of Marquis de Glangta, he has accumulated a good reputation over the past decade or so, but after today's negative news came out, I believe many people who saw this news will have doubts about the marquis' moral character, which in turn will affect the voting for the member election two months later.
Although this is just a suspicion, not everyone believes it, but think about it, if newspapers report like this every day, accumulating over time, even the most loyal fans will hesitate... As the saying goes, "three people make a tiger", whoever controls the media controls the right to speak, no wonder journalists are called uncrowned kings.
"That guy, since he likes to act like a gentleman, then he should be prepared to get bombed." Lin Taiping said this and calmly took a sip of his coffee. "No mistake, I may not be able to catch him in embezzling family property, but that doesn't mean I won't find other stains on him. Misusing donations, corrupt living, black-hearted business practices, jaywalking, spitting everywhere... if there's a stain, I'll expose it; if there isn't one, I'll create one and expose it. Easily, I can come up with several hundred."
Ah-choo! Kristen couldn't help but shudder, and suddenly she found herself sympathizing with that hypocritical uncle of hers. It was just like the picture of the dancer in today's newspaper - it was simply impossible to defend... Hmm, speaking of which, how did that picture end up getting printed in the newspaper anyway?
"It's simple, it's called imaging technique." Lin Taiping casually picked up a crystal ball. "When I was on Rhode Island, I ordered over a dozen imaging crystals. This magical tool can capture images and project them onto paper, then I'll make the paper into printing plates... Alright, I bet you don't understand."
That's right, Kirsten continued to stare blankly ahead, but she really did admire the photographer who had patiently waited at the entrance of the earl's mansion until the dancer appeared and seized the fleeting moment to take this shot.
"That's Ye Ge's work." Lin Taiping chuckled and stroked his chin, "As I said before, running a newspaper requires the cooperation of Minotaurs and Dark Elves. The Minotaurs are in charge of typesetting, printing, and distribution, while Ye Ge and her team of Dark Elves are our evening newspaper's first batch of reporters."
No, from the first day he met the Dark Elf tribe, Lin Taiping had been thinking that these dark creatures who liked to lurk in the shadows, apart from being good at assassinations and reverse pushing children, what other special skills did they have?
This problem had been bothering him for a long time, until one day, when he inadvertently turned his head back, he found that Ye Ge was holding a wolf's tooth club, secretly preparing to put it in the teacup, and suddenly inspiration struck.
Alright, since this silly girl can penetrate the tight defense line of the Minotaur and sneak into her own room, then it means that she can also appear at any time like a ghost in some noble's bedroom, under the table in the council chamber, in the corner of the warehouse, or in the port warehouse...
This is what we call professionalism!
Compared to the dark elves who are good at sneaking and tracking, those paparazzi from gossip magazines are simply no match. To put it bluntly, as long as the dark elves are willing to take action, there will be no secrets left for nobles or wealthy merchants. Where there are dark elves, there is gossip; where there are dark elves, there is news. This race is literally born for newspapers.
"Hmm, is that okay?" Kirsten's eyes were filled with starry admiration, but she suddenly felt like cutting open her boss's head to see what was inside, wondering how he could even think of something like this.
"So, I gave them the crystal projector, although it was expensive." Lin Taiping put down his coffee cup and smiled towards the door, "Maybe at this time, Ye Ge is leading the Dark Elves to hide in a corner and make a cracking sound..."
No sooner had he finished speaking than the door was kicked open and Ye Ge rushed in, holding up a crystal orb, beaming with pride: "Lin, guess what I've got! Tomorrow's gossip column is all set!"
Very good, very powerful. After a few minutes, after Kristen saw the picture in the crystal ball, she immediately became solemn and respectful: "Is this okay? Ye Ge, how did you guys take it?"
"It's simple, I've been following that guy from last night till now." Ye Ge was proudly hugging the crystal ball, looking like she had a great sense of accomplishment. "Listen, I've already come up with a title for this news - 'Marquis Gelan Scolds His Only Son for Being Unfilial, Family Lineage Falls into Decline'..."
Do you have to be so cruel? Kristen suddenly felt a chill run down her spine, but at this moment, Lin Taiping lazily sighed: "No attraction at all, Ye Ge, I have to say, your title-setting standards are too poor."
"Really?" Ye Ge held the crystal ball and protested discontentedly, "Lin, then according to your meaning, how should this title be taken to be attractive?"
"Simple!" Lin Taiping didn't even need to think about it, and directly wrote a line of words on the paper with a swoosh, then proudly pushed it forward.
So soon? Kristin and Yege looked at each other, stretched their necks very neatly, and then a few seconds later, the two of them were stunned again.
"Shocking Insider! 60-year-old Marquis and Only Son Get into a Big Fight on the Street, Suspected to be Over a Woman?"
Pfft! In an instant, Kristen and Yege sprayed blood, looking at Lin Taiping with a gaze that was intertwined with shock, admiration, contempt, and various emotions, so complex that it couldn't be described in words.
A long, long time later, in this eerie silence, Ye Ge finally trembled and licked her cherry lips, involuntarily raising her thumb.
"My dear, I swear to the dark gods that you are the most sinister and ruthless person I've ever met... but I like it!"
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The title of this news is quite something, calling on shameless relatives to come up with even more shameless titles, and there's a reward for it. By the way, I'd like to recommend a friend's book "Summoning the Lord", honestly, the title is really shameless, I took a glance and thought it was my old book "Summoning the Great Lord", but the content is actually not bad, everyone can go take a look.