Chapter 1: Are you sick?
The one walking in the front was a middle-aged woman wearing a black professional suit, with a thin figure and sunken cheeks, wearing a pair of stern-looking black-framed glasses, giving people a very sharp and harsh feeling. Even if she had a smile on her face, it wouldn't make people feel warm and close.
She proactively stretched out her hand to Bai Su and said: "Manager Bai, you have worked hard."
"Director Cai is being polite. This is what we should be doing." Bai Su gripped her hand tightly and said with feigned surprise, "Why has Director Cai come in person?"
This woman is the chairman and founder of Miaoren Company. The production of such commercials should be handed over to the advertising department under the group or outsourced to an external advertising company. It's really rare for a big boss like her to participate in person.
"It was originally handed over to the marketing department for contact. Happened today, the company has nothing to do, just want to follow up and take a look. Every quarter's advertising promotion is the company's top priority - you also know, I'm a demanding person. In order to avoid having to return the products that will be handed over in the future and redo them because I'm not satisfied, I'll come over today to supervise. If there are any problems, they can also be raised on the spot."
"Director Cai is really dedicated to his work." Bai Su said with admiration. "You've seen Benben and Huiyin already... Tang Xin's vocal cords are injured, she needs some time to rest. And please forgive Director Cai for this too."
"Oh?" Cai Yanfen turned around and looked at Tang Chong, saying: "Tang Xin, are you okay? Is your injury serious?"
Tang Chong's face was flushed with a smile, but he didn't say a word.
Bai Su quickly drew everyone's attention to herself, chuckling and looking radiant, saying: "The doctor has asked Tang Xin not to speak for the time being. You all know that in two months, it'll be the Butterfly Combo's concert - I'm worried that by then, Tang Xin's voice won't have recovered. Alas, we're anxious too. If her voice doesn't recover, how can we face the fans who bought tickets?"
When Tang Zhong heard Bai Su's words, his knees went weak and he almost fell to the ground.
Concert?
Is there actually going to be a concert? How come nobody has ever mentioned it to me before?
So I'm going on stage to receive flowers or get scolded by people?
"Oh, that's good. You should get some rest." Cai Yanfen said understandingly. "But what about Tang Xin's advertising slogan for the photo shoot later?"
"Can we use dubbing first?" said Bai Su. "Or, let's shoot the scenes first. When Tang Xin's throat feels better, we'll immediately have her record in the studio - what do you think?"
Advertisements are generally divided into two parts: visual and audio. Usually, the visuals are shot first, and the audio is recorded in a recording studio or dubbed by voice actors. Even if no sound is included in the initial production, it's still possible.
Cai Yanfen nodded and said, "Okay."
An old man with a white changshan, white hair and beard, wearing a large string of Buddhist beads around his neck, stood behind Cai Yanfen, expressionless and looking quite cold and proud.
"Feng Dao, long time no see, you're still as elegant as ever." Bai Su said with a smile, extending her hand to the old man.
Old man Feng Yang, a professional advertising director, has shot commercials for luxury brands such as Mercedes-Benz and BMW, and is quite famous in the industry. The Miao Ren company invited him to direct their new commercial this time, apparently at no small cost, which explains why Cai Yanfen had to come over personally to "visit the set".
Moreover, he has a lot of seniority in the circle, and there may be many opportunities for cooperation in the future. Bai Su also had to fawn on him.
He stretched out his hand and shook hands with Bai Su, expressionless, saying: "Manager Bai, we meet again."
"Yes. Also, please, Director Feng, take care of these young juniors for a few more years." Bai Su said, pointing to the three members of the Butterfly Combination.
"My requirements are very strict." He replied stiffly, handing over a copy of the script. "There are few lines. Each person only has one sentence. Let them take a look and get into character. I hope to finalize it today. Got it?"
"Okay." Bai Su took over the advertising script with a forced smile, although she was unhappy about the old man's arrogance.
Bai Su handed the corner material to the three members of the Butterfly Combination and whispered, "You take a look first. If it's okay, then shoot according to this corner. If not, then proceed with our plan."
Tang Chong took a glance at the advertisement on the corner of the screen and almost vomited blood.
Each of them indeed has only one advertising slogan, or rather, all three of them have the same advertising slogan.
The setting of the advertisement is that three people dressed in school uniforms pretend to be students, walking out of the school gate. Zhang He saw a little kid eating ice cream and said "I want to eat Miao Miao", Lin Huiyin also said "I want to eat Miao Miao", Tang Xin then said "We all want to eat Miao Miao".
Then the three of them ran to buy three ice cream cones and ate with happy faces, even learning from that little kid's move to lick their lips in a circle.
The final voiceover of the advertisement is: Miao Miao, making life more wonderful!
Tang Zhongxiang, who wrote this advertisement? Can't you use your brain a bit?
However, the more rotten this advertisement is, the more it helps their plan proceed.
Three people pretended to discuss with Bai Su for a while, then Bai Su walked in front of Feng Yang and said: "Director Feng, they have some opinions about the advertising corner-----"
"What's your opinion?" Feng Yang raised an eyebrow, saying discontentedly. The advertisement draft was originally approved by him, and the Butterfly Group had opinions about it, wasn't that just having opinions about his judgment?
"It's like this. They think...think that this angle is actually quite good. And it also fits their image. It's as if it was tailor-made for them." Bai Su first gave Feng Yang a tall hat, and the old man's face indeed looked better. "But they think that such an advertisement doesn't have enough highlights. Or rather, it's hard to make people remember deeply..."
"What's on their minds?" Feng Yang asked with a displeased expression.
"We actually discussed for a long time how to shoot this commercial well." Bai Su is a very clever person. She said so, on the one hand, in order to deliberately prolong the 'thinking' time, so that Feng Yang would not think they are too smart and he himself is an idiot. On the other hand, it can also make Cai Yanfen, who is standing aside listening, feel grateful to them.
There isn't a boss who doesn't like such a responsible partner. She pays the Butterfly Combo endorsement fees, but they can either go through the motions or be fully invested like this.
"You've all worked hard. I'll treat you well next time." Cai Yanfen's facial lines softened a bit more.
She pointed to Tang Chong and said, "Subversion. Firstly, it's a subversion of the image. Our Tang Xin has always been on a neutral path, looking more manly, so she can fully take on the role of playing a male character. Those who know the Butterfly combination will have a bright feeling in front of their eyes. Director Feng will definitely not forget the scene where Miss Fan Bingbing wore a black jumpsuit and appeared in Paris, causing a sensation - women can also be very handsome and stylish."
"What's next?" Cai Yanfen's interest was piqued.
"Emotional reversal." Bai Su knew that her first point had already convinced Cai Yanfen, and she felt a little relieved. She continued: "In the past, most advertisements were about men chasing women. Let's do it the other way around - a woman chasing a man. This will give the audience a fresh feeling too."
"Hmm, what's the setting of the story?" Cai Yanfen asked again, completely forgetting to ask Feng Yang for his opinion. Feng Yang, a professional in this field, was left with nothing to do, and his face turned red with embarrassment.
"We're all amateurs, and we thought of a pretty vague story." Bai Su glanced at Feng Yang and smiled: "Director Feng is a golden touch, help us take the pulse. See if this story can be used."
"Director Bai is overpraising." Feng Yang rarely smiled and said: "Speak up. I'm also curious now."
Because only young people eat ice cream in winter, so our story is set in school - Tang Xin is the most handsome boy in school and also a good friend of He Ben and Lin Huiyin. Both He Ben and Lin Huiyin have a crush on him. After school, the two are preparing to confess to him - When Tang Xin walks onto the school playground, he finds He Ben walking towards him. He turns around, and behind him, Lin Huiyin is also walking towards him. He looks in front of him, then looks behind him, and then eats the ice cream in his hand in one bite, shouting "I only have one!"
Cai Yanfen felt somewhat disappointed and said: "This is a bit confusing?"
Feng Yang also said: "Will it be a bit vulgar?"
Bai Su didn't say anything, she just quietly looked at the two of them.
Feng Yanfen and Feng Yang exchanged a glance. After a few seconds, both of them burst out laughing at the same time.
"Not bad. Interesting." Feng Yang laughed loudly. "It's really interesting. The scene is very vivid and leaves a deep impression."
"Two girls originally wanted to confess to him, but unexpectedly he misunderstood that they were coming to rob his ice cream-----" Cai Yanfen adjusted her glasses and said with a smile. "The lines are also very interesting. I only have one-----meaning the ice cream is only one, and it also refers to this person being unique. Is this also subtly hinting at the psychological state of the two girls' liking making him feel torn?"
"I just thought of that much." Bai Su said with a smile. "Perhaps the audience can think of more."
"Feng Dao, what's your opinion?" Cai Yanfen asked Feng Yang.
"The story is simple. But the implication is good. And, linking Miao Miao ice cream with emotional state, it's quite innovative." Feng Yang said. "Give it a try."
In the corner, Zhang He muttered to Lin Huiyin, complaining: "There's someone who really has no shame. Setting himself up as a school grass, and still making others pursue him ----- humph, school grass, I think it's more like straw."
Tang Chong pretended he hadn't heard her words and thought to himself that being a school grass or even a straw was much better than letting himself be worn out by her.
He looked over at Bai Suo, also unsure if they had accepted his advertising idea.