First broadcast (1)
In June 2003, there were two things that spread widely across campuses nationwide.
One is the upcoming middle school and high school entrance exams, and the other is that the TV series adapted from the classic game "The Legend of Sword and Fairy" will officially start broadcasting on Xiangnan TV.
During this time, Ye Sumang finally saw what it means to burn money on publicity.
The 15-second prime-time ad on Xiangnan TV cost ￥100,000 per play. Cai Yinan didn't hesitate and bought the ad space for the day the drama was broadcast. Game magazines, entertainment newspapers, and various headlines, as well as portal websites' homepage ads, were all used to promote it, spending over ￥5 million in total, enough to cover the production costs of five night club-themed films by Ye Sumang.
But the money was well spent, and the promotional effect is absolutely obvious. This bombardment during the fatigue period made the message of "The Legend of Sword and Fairy" almost occupy the entire June, and almost everyone who played this game or didn't play it heard something about "The Legend of Sword and Fairy".
The Suho website also held a small voting survey, and before the deadline, more than 90% of netizens who participated in the vote chose to pay attention to this TV series.
This attention has also made everyone in both companies look forward to this TV series.
On June 30th evening, Tiān Xià Yǐng Shì (Heavenly Vision), which usually closes early, was still brightly lit.
Huang Bo, Ning Hao, Wang Luodan, and Dong Xuan, whom they hadn't seen for a long time, all gathered here, enthusiastically discussing the upcoming premiere of "The Legend of Sword and Fairy".
"Yehzi, what do you think the premiere ratings will be?" The waiting time was long, Huang Bo stuffed an orange into his mouth and curiously asked Ye Sumang beside him.
Because "The Legend of Sword and Fairy" is after all the first TV series established by Tianxia Film, as one of the shareholders, Huang Bo attaches great importance to it and has high expectations.
"You'll know when it's broadcast." Ye Sumang replied casually while fiddling with her phone.
Huang Bo immediately rolled his eyes after hearing this, and among the people present, Ye Su Meng had the most to do with this play. Now it seems that this kid is actually the calmest of all.
He sighed, throwing the orange peel into the trash can, and suddenly felt that his age was a bit too old to still not have a steady big kid.
"I think this play will definitely break 2, just look at how hot it's being discussed online now."
Just as Huang Bo was feeling a mix of emotions, Wang Luodan approached him, smiling and holding out two fingers.
Dong Xuan, who was beside her, smiled slightly and nodded seriously without saying a word, apparently very much in agreement with Wang Luodan's point of view.
"Haha, if we really break 2, I'll treat everyone to a seafood feast!" Wang Luodan's words made Huang Bo's mouth corners stretch all the way back to his ears.
"Lend you a good word." Ye Sumang also put down his phone at this time, smiled and said, but his eyes involuntarily glanced at Dong Xuan beside Wang Luodan.
This was the first meeting between Dong Xuan and Ye Su Mang since the last gathering, perhaps due to the long interval, there was a sudden estrangement between the two people who met again, with a hint of awkwardness lingering in the air. Except for the initial greeting when they arrived, there was no further communication between them.
Feeling Ye Sumang's gaze, Dong Xuan, who had been lowering his head and didn't know what he was thinking about, suddenly raised his head and coincidentally met Ye Sumang's eyes.
"Huan Huan, I haven't asked you how your recent days have been yet?" Ye Su Mang didn't avoid the question, but instead smiled and greeted her.
"It's okay..." Dong Xuan slightly avoided Ye Su Mang's line of sight and said with some shyness.
Ye Su's smile just now made her feel warm in her heart, and the suppressed emotions also had an impulse to burst out again. Although her nose was slightly sour, there was a sweet taste at the bottom of her heart.
"Everyone, get ready, we're going live..." Huang Bo suddenly shouted loudly, interrupting the two who were about to continue their conversation. Ye Su Meng could only helplessly shrug his shoulders at Dong Xuan, who responded with a sweet smile.
The awkwardness between them had also dissipated without their realizing it.
Before the live broadcast, the TV station will also insert a segment of advertisements until the hour hand points to the position of '8', and a song called "Killing Wolf" sung by JS combination will also start playing.
The ethereal music paired with carefully edited footage immediately captured the hearts of everyone present, and after a segment of music, the TV series also began to get to the point.
It's still a familiar opening, but it has changed from a game to a real-life performance. When Li Daxiang used a fan to slap Li Xiaolong's forehead, everyone except Ye Sumang couldn't help but laugh.
"This little guy Yan Xiang Yao really has a monkey-like head and brain, just like the real thing." Huang Bo chuckled as he added his two cents.
Ning Hao also nodded in agreement, Hu Ke was notorious for being a troublemaker on set, almost everyone had been pranked by him at some point, so Huang Bo's words resonated with him the most.
The subsequent plot development is also full of witty humor, with Xianglan and Xiulian performing a double female lead, Li Xiaoyao's bickering with his aunt, and the audience's laughter never stopping until Xiaoyao's aunt suddenly falls ill, at which point the plot begins to take a turn.
Xiaoyao suddenly became much more sensible, choosing to risk his life to go to Xianling Island for medicine. He also put aside his own self-esteem and asked many people before finally finding a small boat willing to head to Xianling Island, where Xiaoyao met the most important woman of his life - Ling'er.
The encounter between the two was both accidental and inevitable, a destined cycle that perfectly verified the plot from ten years ago. When Ling'er happily called out "Xiaoyao Gege", Huang Bo, who had played this game before, was momentarily stunned.
Falling into the familiar scenes and names in memory, Huang Bo unknowingly stopped treating himself as a spectator, but truly returned to that era of gaming, putting himself in the role of the carefree male lead.
The first episode is 40 minutes long, and as the petals fall from the peach blossoms, the scene freezes on the boy and girl smiling at each other.
The ending song started, and everyone in the scene gradually came back to their senses. The two girls even let out a long sigh of relief. The last moment of the first episode was simply too beautiful, with the boy and girl's clear smile accompanied by the falling petals, like a painting scroll, romantic enough to make people feel like their heart is beating wildly.
"How enviable... I wish my first love was also this beautiful..." Wang Luodan murmured, listening to the ending song.
"Alas, I also wanted to, but unfortunately it's too late. My first love was sent away when I was 16 years old." Huang Bo similarly regretfully added a sentence, and the foolish appearance of his own first love at that time appeared in his mind, with endless remorse in his heart.
Listening to the sighs of his friends around him, Ye Sumang smiled, this was exactly what he wanted, if the plot of the TV series could resonate with the audience, then it would be a success.
"Leaves... are clapping great!" Suddenly, a cool and small hand grasped over, Ye Sumang was startled, turned his head to look, it was Dong Xuan who had been sitting beside him.
The girl's hand was cool, and slightly trembling. Looking at the girl's approaching eyes, Ye Sumang smiled and similarly held the girl's small hand, sincerely saying: "Thank you!"
"Ah..." Dong Xuan, who had been bravely meeting Ye Su Mang's gaze, suddenly felt a bit shy and lowered her head. The hand that Ye Su Mang had let go of was also hidden behind her back, the residual warmth on it making her feel both warm and nostalgic.
The rest of the people present did not notice the small movements between the two, and they were all immersed in the topic of first love that Wang Luodan had just brought up. Ning Hao didn't know when he also joined in, and was now competing with Huang Bo to see who had a more miserable first love. Wang Luodan, on the other hand, was laughing loudly, clearly extremely happy.
It was already 10 o'clock in the evening and two episodes of TV series had been broadcast.
Smiling, he sent everyone off downstairs. Ye Sumang was also preparing to go home and rest when a sudden ringtone came from his pocket...
