Chapter Forty-Four: Fixing the Price

  Liao Bingkun and Jiang Yun are two of Du Le's top generals, and the development of the company cannot be separated from their support and help.

  After the two sat down, Du Le didn't waste any time and told them all the information he had obtained.

  Liao Bingkun and Jiang Yun smiled when they heard Du Le's words. What could be more delightful for businessmen than hearing that their products have a market? This means that the factory can make money, the boss can get rich, and the workers can also receive full wages.

  Especially Liao Bingkun, he was originally a veteran employee of Yonghui, and naturally knew the development history of Yonghui's instant noodles. Now, even before the factory has started production, the boss has already found such a large sales platform for the factory. As long as the product quality is not bad, there is no worry about selling it in Wanjiafu Supermarket.

  Inspired by Liao Chang's enthusiasm, Du Le couldn't wait to report the progress of the work, and the five-leaf clover feed package matching ratio was successful.

  The most flavorful pancake requires only a 5g packet of dried and processed five-leaf grass. However, the cost of the five-leaf grass is still unclear, so the final pricing will have to be decided by Du Le.

  Du Le listened carefully to Liao Bingkun's report and said, "Don't consider the cost of clover for now. Tell me, what price do you think is suitable for a pack of instant noodles like this?"

  "Nowadays, the domestic market for packaged instant noodles can be roughly divided into three levels: 1.5 yuan, 2.5 yuan and 3.5 yuan. These three levels occupy most of the instant noodle market."

  Below 2.5 yuan, it's mainly domestic brands, and above 2.5 yuan are foreign brands or domestically produced with a foreign label. In terms of taste, I think our noodles are not inferior to those well-known brands. Moreover, with the addition of the five-leaf clover seasoning package, our noodles are more fragrant and delicious, with a unique flavor that is no worse than some noodle shops' signature dishes. Therefore, I believe that the company's noodles should take the high-end route." Jiang Yun spoke first.

  Du Le could tell that Jiang Yun had put in effort to prepare, and nodded in agreement: "You're right, if we cook the noodles and eat them, the flavor of the five-leaf grass will be brought out even better, and the noodles will definitely taste better."

  "What about Liao Shifu? What's your opinion?" Du Le asked again.

  "I can only consider it from the factory cost perspective. Apart from the five-leaf grass, the materials for the noodles, seasoning packets and soy sauce packets are all the best flour, the best seasonings, and the best edible oil. Therefore, our costs are also relatively high, at around 0.7 yuan. So, the wholesale price of this new convenient noodle product cannot be less than 1.3 yuan."

  Du Le was mentally calculating, adding labor costs, the wholesale price cannot be less than 1.5 yuan. Jiang Yun's words were also correct, taking the high-end route would not lead to too much competition within the industry.

  "The suggested retail price for the bagged version is 5 yuan, and the cup version is 7 yuan. If there are merchants who wholesale, a box of twenty-four packs, fifty boxes at a time, the wholesale price is 2.8 yuan and 4.2 yuan. The minimum wholesale price is not less than 2.5 yuan and 3.8 yuan, and only when the wholesale quantity exceeds two hundred boxes can this price be enjoyed." Du Le said.

  Liao Bingkun and Jiang Yun hastily wrote down Du Le's words on paper, which was also for the convenience of formulating a sales plan for convenient noodles in the future.

  "Isn't this price a bit expensive?" asked Liao Bingkun.

  "I have confidence in our product! Of course, at the beginning, we can't sell it at such a high price." Du Le paused and continued, "Because it's a new product, so for the first month after listing, we can do some promotional activities, half-price discount promotion based on the selling price. And also arrange sales staff to go to Wanjiafu Supermarket for promotion, expand brand awareness. You take care of these things, Jiang Yun, get the sales department's framework done as soon as possible, I'll give you the contact information of Wanjiafu's general manager. If there's a lack of money, file a report with me and I'll let finance approve it."

  "No problem! It's rare for the boss to be so generous, I'll definitely help you spend all the money." Jiang Yun smiled and said.

  "Liao Shifu, you must pay attention to quality and use high-quality raw materials to enter the mid-to-high-end consumer market," Du Le added.

  "No problem!" Liao Bingkun replied with a pat on his chest.

  "It's rare to have such good news." Jiang Yun said with a smile, "Boss, you're treating us!"

  "Wow, even big spenders don't eat like this. You're going to bankrupt me, and you'll end up poor too." Du Le said with a smile, "And there's advertising..."

  Jiang Yun interrupted Du Le's words and said: "The advertising thing can only be arranged by you, boss. The sales department is busy enough for me."

  Du Le was taken aback: "Yes, Liao Shifu needs to take care of the factory, and you need to be busy with department building. Alright, I'll take care of the advertising." For the sake of the company, Du Le wouldn't be foolish enough to put on airs, after all, subordinates are diligent, and bosses can rest assured.

  "Liao Shifu, since the preparation work is done, let's go all out to start production in our factory. We'll strive to store a batch of instant noodles within a few days. Also, product quality must be guaranteed, and we need to send it for inspection by the Food Bureau, register the trademark, and handle the product name."

  "Don't worry, Director Du."

  "The better the company develops, the higher your income will be! If we can earn 10 million by the end of the year, I'll give you a big red envelope, and everyone will get one!" Du Le promised.

  After the meeting, Du Le sat in the office chair, thinking about what to do next.

  There are many things to do, in addition to still having to shuttle back and forth every day, maintaining the business of Chu State, earning gold coins, purchasing five-leaf grass, and also managing the instant noodle company on this side.

  But Du Le didn't feel tired at all, if it were in the past, he would have been exhausted by now. Perhaps it was because of his cultivation of the Long Spring Skill that he always had endless energy. However, Du Le felt that doing everything personally took up too much time and was inefficient. If not for the nourishment of the Pei Yuan Dan at all times, he wouldn't be able to progress.

  Alas, there are still too few capable assistants, Du Le thought to himself. The factory had been handed over to Liao Bingkun, sales to Jiang Yun, and the new accountant had also taken office. He had thought things would be easier, but instead they were getting busier and busier.

  But this is Du Le's first venture, and it's natural for him to put his heart and soul into it.

  Finding an advertising company shouldn't be a difficult task, and Du Le didn't put his heart into it either. He hadn't watched less TV, nor did he expect to find a great advertising company to create classic ads for Miao Wei Xuan instant noodles. As long as he could find one or two actors with good images to shoot a warm and appetizing family ad for Miao Wei Xuan, that would be enough.

  Roadside recruitment, bus advertising, subway advertising all want to do, but due to funding constraints, Du Le is only planning to do TV commercials on local TV stations for the time being. For the time being, due to production capacity and popularity, his own instant noodles can only be sold in Fuyong area. First build up the local reputation.

  After completing Li Ze's task, Wang Jiafu, the general manager of Wanjiabu Supermarket chain, put down the phone, but his heart was filled with uncontrollable doubts.

  Why would the chairman of Oriental Group, Li Ze, personally call to instruct a small instant noodle factory's products to be put on shelves? Moreover, Li Ze, who is busy with many things, why would he care about such a small matter as procurement? This has always been followed up by the department in charge. This Yonghui is still a new company, so new that it doesn't even have a complete structure yet. Even when communicating the pre-set plan with them earlier, I couldn't be sure if they could guarantee their delivery period. Such a procurement plan is really unprecedented for a chain supermarket like ours.

  Is the boss of this factory a prince? Ni Bin thought quickly, and it seemed that Da Gongzi Li Shouyi was in the United States, managing the North American branch of the Oriental Group. Er Gongzi Li Shoufu had just taken over the Oriental Pearl Hotel in Fuyong City. The Yonghui Food Factory seemed to be a local factory in Fuyong, and it shouldn't belong to either of the two princes. After all, the Oriental Group's investments were never rash.

  The reason why Nai Bin can be sure of this point is still from Yonghui's investigation materials. This company seems to have no complete departmental structure, no stable product cycle, and no supermarket ordering records. Even for general supermarket procurement, such a company can almost be said to have no competitiveness at all. Let alone the periodic procurement of chain supermarkets? Such procurement requires stability. Obviously, Yonghui has no evidence to prove that it can complete such a large project.

  However, I heard that Yonghui has just changed its boss. What is the relationship between the new boss and the Oriental Group? Is the Oriental Group going to enter the instant noodle industry? Or is it a child of some big shot who knows Director Li trying to start a business?

  Ni Bin couldn't think clearly, shook his head and wanted to shake off some confusing thoughts. Never mind, the big boss's instructions were executed seriously, it wouldn't be wrong. Director Li did things this way, he must have his own reasons.

  "Notify the procurement department to hold a meeting in ten minutes. Today, we need to finalize the project arrangement with Yonghui. All relevant personnel must ensure they are present."

  (Xie xie! Thanks for the reward from zhouym888889! Also big thanks to everyone who voted, collected and supported Ye Fan! Thank you!)