Chapter 22: A Stunning Turn of Events

  In order to keep pace with the international large-scale supermarkets, Nie Zhenbang also made use of his relationship with Nie Rongzhen to introduce the most advanced barcode identification system and cashier system from the United States in the name of the State Planning Commission and the Foreign Economic and Trade Commission. Brand new IBM cash registers were lined up, with as many as thirty checkout counters.

  Nie Guowei is about to step down, and Nie Zhenbang's performance during this period has also broadened Nie Guowei's horizons. If it were according to the old master's temperament in the past, Nie Zhenbang would have been driven out of the Nie family long ago. It's already abnormal that Nie Zhenbang can still live so comfortably now. This small matter, Nie Guowei naturally won't refuse. After all, this is also a good opportunity for Nie Guowei to improve his relationship with Nie Zhenbang.

  "Second brother, has the cashier's training been completed? Can they operate independently?" As he walked through the supermarket, Nie Zhenbang also felt as if he had returned to the 21st century.

  The supermarket started business, and Nie Jiamin naturally returned to school. He invested in the supermarket, but it was just a nominal shareholding. The real person in charge was still Yang Anbang. With nothing else to do, Nie Jiamin naturally went back to school.

  Yang Anbang was amazed by Nie Zhenbang at this time. Those state-owned large factories, such as Shanghai Daily Chemical Products Factory and Jinling Wireless Factory, etc., the products of these state-owned large factories enter the supermarket, pay a substantial entrance fee. Free display of goods, all this is easy to say. After all, his own identity and Nie Zhenbang and Xiao Yali's identity are placed here, three families unite, the energy burst out, this is not to be underestimated, naturally there will be some people who will fawn on, in which there are also some personal relationships.

  However, products from enterprises with Hong Kong and Taiwan investments as well as private enterprises in Jiangsu Province and Guangdong Province are willing to pay the entry fee for free display, which makes Yang Anbang somewhat perplexed. In this era of material scarcity, the products produced by these factories are almost all in short supply. Is it necessary to humiliate oneself like this?

  "Sister, the cashier is on this side, it's your responsibility. Tomorrow is the opening day, let all 60 cashiers be on duty. Divide them into two shifts and arrange accordingly." Nie Zhenbang instructed again.

  Xiao Yali nodded and was also puzzled: "Zhenbang, are all of them on duty? Do we have so many customers coming in to buy things?"

  Nie Zhenbang smiled and remained silent. The previous advertisements had already been released. For these two months, the entire capital city, from national leaders to ordinary people, were all talking about the Wo Jia supermarket. At the same time, the news of low prices, good quality, everyday flat prices, rich variety of goods, and no need for any planning to make random purchases had already spread. Meanwhile, Nie Zhenbang also used some small promotional tactics from later generations, such as offering two kilograms of rice to the first fifty customers who spent ten yuan, and so on. He fully utilized the curiosity and desire to take advantage of a good deal that was inherent in the psychology of the people of the capital city.

  The next day at 8:00

  Wojia Supermarket, not yet open, but outside the door, there were already over a thousand people gathered. Seeing this scene, Yang Anbang and Xiao Yali jumped up excitedly and hugged each other tightly. Loudly shouting: "We succeeded! We succeeded! We succeeded!"

  Nie Zhenbang smiled, looking at the two of them with a triumphant smile. These two people, from their initial encounter where they were at odds with each other, now seemed to have sparked something.

  Nie Zhenbang suddenly coughed and said, "Second boss, second madam. You two, shouldn't you pay attention to your image? There's a minor next to you."

  Seeing Xiao Yali's furious expression, Nie Zhenbang continued: "Second brother, prepare some firecrackers for the opening."

  A string of firecrackers worth 100,000 yuan was lit up, although fireworks and firecrackers are banned in the urban area of Beijing. However, this little thing could not affect Yang Anbang and others. If they couldn't even handle such a small matter, then the three men would have lived in vain for all these years.

  To prepare for the opening, Nie Zhenbang specially asked Xiao Yali to borrow a battalion of troops from his second uncle's military unit. They all took off their uniforms and put on security guard uniforms, temporarily serving as the security force for the WOJIA supermarket. In this era, when doing business in private enterprises, this was the most unavoidable choice. Even in the capital city, it would be difficult to find so many security guards at short notice.

  As the gate opened, the crowd swarmed in. At each entrance stood a beautiful girl with good temperament, smiling and guiding customers to store their bags at the general service counter. The supermarket industry is a completely new type of industry in the country. Ordinary people are all like big girls getting married for the first time, it's their first time, so they need guidance.

  In the supermarket, there are all kinds of goods, including new fashion clothing from eastern Guangdong, bicycles, TVs, washing machines, and sewing machines from state-owned factories, as well as food from all over the country. There's also milk powder, Hong Kong-made electronics, shoes, wool sweaters, suits, socks, and many other products. You don't need any coupons or plans; as long as you have money in your pocket, you can buy whatever you want. And after cutting out the middlemen wholesalers, it can be said that WOJIA Supermarket's costs are lower than those of local wholesalers. After all, wholesalers only make small purchases, and their transportation costs are much higher than WOJIA Supermarket's.

  "Old Chen, look at this bicycle, it's only 160 yuan, and it's still a Shanghai Phoenix brand. Last time I went to Jingdong Mall, it was more than 60 yuan more expensive than here. Our kid has been wanting one for a long time, right? Why don't we just buy it for him today, it's so cheap. Who knows if we can find it again later?" A middle-aged woman said to the man next to her while pushing a supermarket cart.

  The middle-aged man also took a look at the car, and the quality and workmanship were all very exquisite. It shouldn't be some fake goods. He nodded immediately: "Then I'll go get the money first. You wait here for me."

  Such things are constantly being performed in every corner of the supermarket. It's not just that such goods are cheap, it can be said that the average price of all goods in the entire supermarket is about 30% to 50% cheaper than outside. This is a real bargain. No one doesn't want to take advantage of such a good deal.

  Within a day, the news of WOJIA supermarket's low prices spread throughout Beijing. Along with it, the advertisement phrase "Everyday Low Prices" also spread out. The common people in Beijing now know what "Everyday Low Prices" means.

  From 8 am to 10 pm, the whole day is crowded and bustling. Sixty cashiers take turns on duty, but by closing time, almost all of them are exhausted and can't move.

  At this moment, in the two-story office building of WOJIA Supermarket, each office is filled with representatives from manufacturers all over the country.

  Nie Zhenbang took a look and saw that the conference room was too crowded, so he stood up and said: "Ladies and gentlemen, it seems that this conference room can't hold so many people. Let's just go downstairs and wait for the results of the sale in the supermarket."

  Right outside the supermarket's checkout exit, tables and chairs were moved in. A group of people sat together like they were having a meeting in a rural village. Half an hour later, Xiao Yali, the head of the finance department at WOJIA Supermarket, was excited. She waved the sheet in her hand and said to Nie Zhenbang and Yang Anbang: "The sales figures are out. Today's total sales exceeded 10 million, reaching 10,835,657 yuan and 60 cents."

  Nie Zhenbang was mentally prepared, but he didn't show any unexpected expression. Yang Anbang was also shocked, one hundred million a day, calculated at a gross margin of around 20% for supermarkets, that's two million a day, this is not opening a supermarket, it's printing money!

  Nie Zhenbang also smiled and said, "Second brother, this is just the first day. Many people have overspent. The income in the future will definitely not be as high as today's, but I estimate it to be around 300,000 yuan per day, which is normal. You can't possibly let customers come every day to buy TVs and bicycles."

  At this time, all the vendors' representatives also got the sales details of their respective products. Like the bicycle factory, just today, they sold as many as 200 bicycles. This situation made everyone feel at ease. With WOJIA Supermarket's business going on like this, manufacturers are not worried that their investment will not be recovered. Just signing an exclusive supply agreement with the supermarket is enough. What if there were ten such supermarkets? A hundred? These people didn't dare to think about it anymore.

  Nie Zhenbang also calculated in his heart, with more than a hundred suppliers, he had collected around 300,000 yuan in entry fees. This was the supermarket's pure income, excluding this year's rent. There would still be 270,000 left over. Adding today's sales to that, it was enough for WOJIA Supermarket to start expanding.

  Immediately, Nie Zhenbang stood up and said: "Representatives of various factories, bosses. I think that after the celebration, you can increase production when you go back. Next, we will open a supermarket in each of the four districts of Xicheng, Dongcheng, Beicheng, and Nancheng. The business area will not be less than this one. If everyone is interested, as a thank you and trust in you, the entry fee can be halved. Other conditions remain unchanged, with settlement once a month. What do you think?

  The first supermarket had just opened for one day. And it's already preparing to expand, and it's a four-store expansion at that. All of a sudden, everyone was shocked, this WOJIA supermarket is developing too fast!

  PS: I just finished writing two chapters, looking at the time, it's 11:20. No need to wait until midnight. Anyway, as long as you guys understand what I mean, that's all that matters. Four chapters today, four chapters tomorrow. It's almost the same as three chapters today and five more tomorrow. Old Cai was excited all night. Moved. The power of my brothers makes me passionate and enthusiastic.

  Thank you to Kuei's generous reward, happy every day 11 brothers' 1888 starting coin gold reward. Thank you to Bian Xiuling MM, really don't know how to address her. Calling her sister doesn't seem suitable, it makes the person sound old. So I'll just call her MM. This is Old Cai's new friend, thank you for your 1888 starting coin reward. Old Cai will work even harder to bring more exciting content to the brothers.