Chapter 78 Advertising (Three Updates)
Before Dongfang Secretary issued a stern warning to the big and small leaders in the city, although no one dared to reach out to the municipal motorcycle factory, in fact, there was a surge of undercurrents, and many people were waiting to see Lin Hongfei's joke, rubbing their fists and palms, waiting for a good opportunity to cut a piece of meat from the 200 million to fatten their family's purse.
Watching Lin Hongfei pay the workers their previously owed wages without batting an eye, watching him casually throw out 50 million to buy a set of molds, countless people couldn't help but laugh: Look at that, young people are just like that, they haven't even done anything yet and you've already spent over 80 million, I wonder what you'll do next?
Everyone is waiting with bated breath, just waiting for Lin Hongfei to fall from the sky and step on one foot, let him learn a lesson: young people, when doing work, must be down-to-earth, one step at a time, wanting to take a shortcut to success is not allowed. Otherwise, what's the use of us old comrades? In the eyes of the old comrades, running an enterprise requires being honest and practical, if you want to do something or achieve something, you must actively report to and apply for approval from the leadership. You Lin Hongfei, a young whippersnapper, actually acted arbitrarily, not taking the old leaders seriously, what kind of logic is this?
Everyone is waiting to see Lin Hongfei make a fool of himself.
The problem is that the joke didn't scare everyone, but instead made many people break out in a cold sweat. On the other side, Secretary Dongfang's ghostly head knife was still dripping with blood.
The main thing is that this matter is too small, so small that it's not even worth making a big deal out of it. Everyone who knows about this news is thinking to themselves, if the situation were just a bit more serious, Vice Director Sun Cunguang would have been kicked out to the Municipal Political Consultative Conference for retirement. But even though it's like this, it's still enough to leave many people stunned: Secretary Dongfang, this time you're really going all out!
It's settled, once they arrived here, all the restless guys immediately confirmed one thing: this motorcycle manufacturing project was indeed a taboo for Secretary Dongfang. Whoever dared to make Secretary Dongfang unhappy about this matter would be made unhappy by him for the rest of their lives.
No one wants their hat to be unhappy, this is undoubtedly true.
…………………
Looking at the 50,000 yuan on the table, Comrade Lin Hongfei, a super rookie in the official circle, finally understood, "It turns out that's how things are done in the official circle."
The 50,000 yuan was sent by the Municipal Radio and Television Bureau, with the reason being to express sincere apologies to the comrades of the Municipal Motorcycle Factory for the improper behavior of individual comrades in the Radio and Television Bureau. Simply put, this 50,000 yuan is an apology from the Municipal Radio and Television Bureau.
"Now you've gained some insight, right?" said the Eastern young lady who was heading in the direction of being a腹黑girl with some satisfaction. "I'm telling you, with these 50,000 yuan, we won't need to touch that original sum for our road test."
"That's right." Lin Hongfei nodded.
Although the motorcycle manufacturing plant has been losing money for years, the foundation of the workers is still there. With these skilled workers, if it weren't for some parts that need to go through multiple processes, the sample car would have been made long ago. Even so, by yesterday afternoon, the first ten sample cars were finally produced.
The car is made, the first thing to do is to test drive it. The so-called test drive is simply to drive these cars all over the country, from north to south and east to west, to see how stable and performant they are in different environments. This trip will take at least 20,000 to 30,000 kilometers, during which there must be logistical support vehicles and technical personnel following behind. After the test drive, if there are no problems, after adjusting some minor issues that were discovered, it can get its "birth certificate" and officially go on sale.
Lin Hongfei had originally planned to take some money from the company account for road testing expenses, but the Municipal Radio and Television Bureau voluntarily sent the money over.
Dongfang Xiaoling has been busy with Lin Hongfei lately, and she seems to have become a motorcycle expert as well. Now that the car samples are ready, her biggest concern is another issue: "Hongfei, how do you plan to sell these cars? Can't you say something now?"
"Filming an advertisement." Lin Hongfei didn't hide it this time, the car started road testing and the commercial was about to start filming. Now that Dongfang Xiaoling asked, Lin Hongfei naturally confessed.
"Advertising?" Dongfang Xiaoling thought Lin Hongfei would have some good ideas, but now hearing him say this, she was slightly disappointed. "What effect can that thing have? The ordinary people of Beijun City don't even recognize our brand."
In recent years, under the spring breeze of market economy, TV stations have also started to advertise. There are several advertisements on city TV, but if you advertise on city TV, it's equivalent to everyone in the city seeing it. In the end, how many people can really afford to spend a lot of money to buy a car? Not to mention that the products of the motorcycle factory in Beiguan City have always had a bad reputation.
"Who said we're going to advertise on the city TV station? I was thinking of advertising on Central Station." Lin Hongfei glanced at Dongfang Xiaoling, very dissatisfied. "I'm telling you, what were you thinking? Advertising on the city station? What kind of effect would that have? I'm telling you, if we're going to do it, let's do it big, directly on Central Station."
"What? How much will it cost?" Dongfang Xiaoling was suddenly frightened and carefully asked Lin Hongfei, "It should be very expensive, right?"
He heard that making an advertisement on the city TV station would cost at least 5,000 yuan, and a good time slot could even cost tens of thousands or hundreds of thousands of yuan. The advertising fees for provincial TV stations were even more expensive. Lin Hongfei wanted to advertise on CCTV, but even if they agreed to let him make an advertisement, the advertising fee would be at least several hundred thousand or even several million yuan.
Dongfang Xiaoling, who basically had no concept of advertising, felt resentful when she thought about giving tens or hundreds of millions of dollars to the TV station: why should I?
"It's not very expensive either, I estimate it'll be around 30-40 million, right?" Lin Hongfei muttered to himself, feeling somewhat regretful.
He didn't have an accurate idea of the CCTV advertising costs in '91, but the first "ad king" only spent over 30 million. Now CCTV doesn't have an "ad king", and he didn't plan on taking the golden time slot for CCTV ads either, just doing a decent ad for a good time slot. Considering it was still '91, wage reform hadn't been liberalized yet, and the national economy hadn't taken off. In Lin Hongfei's view, 3-4 million should be enough to get a pretty good ad spot.
