Chapter 15 Bidding Events (Part 2)

  After all, this is a psychological factor of people. In a specific environment, at a specific location, and with a specific atmosphere, people's emotions and views on things will also change.

  Later generations have been in and out of countless business banquets, and Su Can, who was responsible for preparing company banquets for various situations, deeply understood people's psychology when gathering. Especially at city-level gatherings like this one, apart from important qualifications, there is another crucial factor - packaging.

  In gatherings like this, even if most people have a deep connection, it's absolutely impossible to tell without interacting with each other. Moreover, the Chinese attach great importance to first impressions, and no matter what kind of business forum or gathering in the future, the first impression will always bring a certain amount of confusion and favor to those who think they are discerning. And from a psychological point of view, people tend to have a few points of respect and attention towards bright things and people.

  Su Can wants to grasp this point, similar to the city's bidding Q&A session, Da Shu Zhenquanming can't say anything, his own family doesn't have enough to shake the assessment committee, and he can't make a surprise move. Since this is an interview-like bidding Q&A, the best approach is to catch the other party's eye and make them feel close at heart.

  This is similar to the method used in later generations where a spotlight effect is used to shock the audience when a big figure appears, packaging and advertising, which has been proven by later generations to be the most important part of marketing, and also the most important step in hype.

  So Su Can explained to Zeng Ke and Su Li the pros and cons of attending this bidding conference, then next is the issue of packaging for parents. In this era, most people wore relatively simple clothes, foreign brands entering the domestic market had not yet reached the level of prosperity of later generations, everywhere was blooming, in the domestic clothing market, "Red Bean", "Bao Xi Niao", "Yager" and so on were already one of the earliest batches of Western-style brands to take off, relatively speaking, they were also one of the earliest to enter the Xia Hai market.

  However, in Su Can's eyes, the quality of these suits was not bad, but in terms of style, they were somewhat lacking to make a strong impression. Many of them had shortcomings similar to those of domestic brands at that time. Therefore, Su Can chose for his father a "Jinlilai" autumn suit from the market, which he liked because its style had a bit of Hugo Boss's flavor, with a strong and handsome German men's style, matching his father's elegant demeanor perfectly.

  Jin Lili is a Hong Kong brand, and at that time, it was just starting out, so the clothes were more about imitating and improving some world-renowned brands. So this suit with a hint of Hugo Boss style is the most suitable outfit that Su Can found in Xia Hai City to bring out his father's personality.

  The salesgirls' eyes lit up, and they couldn't stop praising "Your son has a great eye for things..." Although the tone was flattering, the genuine feeling behind it could still be heard.

  For Old Mom Zeng Ke, she chose a dark-colored dress, not too expensive, but because it's hard to match and the style is a bit ahead of its time. However, after Su Can selected a handbag, a silk scarf, and a pair of shoes, Old Mom's elegant temperament immediately stood out, leaving Old Dad stunned.

  For the 3,500 yuan spent on flowers, parents were heartbroken, but thinking of their son's pros and cons, both people gritted their teeth and took out their savings. After returning home, they stared at the newly bought clothes for a long time, because in this lifetime, they had never worn such expensive clothes before. In the past, it would have taken three months' salary for a family of three to buy such things without eating or drinking, which was also half a year's savings.

  Seeing the look on his parents' faces, a mix of heartache and joy, Su Can felt a pang of sadness in his heart. It turned out that his parents were not unloving, they also had the means to be carefree and elegant, but the weight of life had worn them down, hiding their charm, hunching their backs, and taking away their youth and vitality.

  Those who have not experienced the hardships of those years will never know how difficult it is to make one dollar last, and to ensure that a family of three has a nutritious life.

  Nowadays parents, seeing those expensive clothes, the expression they reveal at this moment is no different from when they were young and got a new set of clothes.

  They also had extravagant hopes, but they couldn't see them before and couldn't fulfill them either.

  Su Can walked under the gaze of many people, staring at the sunlight that slanted in from outside the Kailai Hotel, with a faint smile on his face as he walked down the corridor with his parents. The sunlight was dazzling, and there was something like a rising tide in his heart. He felt his mother, Zeng Ke, who was slightly trembling under the gaze of many people, reminding him to be natural, but his father, Su Licheng's face couldn't maintain its natural color.

  He didn't have too much ambition, he just thought that one day, he would let his parents, when facing the attention of many people, be able to be at ease, smile naturally, and talk freely.

  Su Can and his family did not greet Da Shu Zhen Quanming, who had dropped his glasses in shock, but instead maintained a friendly smile while keeping their distance from everyone else. They calmly walked into the bidding hall, leaving behind a trail of whispers and speculation.

  This family of three's mysterious and radiant exterior has not only become a focal point but also the subject of many people's inquiries about their origins.

  Some say the man is the boss of a high-rise building in the city, some say there is a young deputy secretary of the party group in Xiaohai City, could it be him? Some also say he is from the provincial committee's inspection team, and some say he is the secretary of the provincial committee's compound... They keep their distance from others, shrouding themselves in an air of mystery.

  Jiang Chaoming, who had great power and influence, had never seen this family before. Mayor Hong Xiaotian saw the family but didn't have any contact with Jiang Chaoming. Not only did he feel relieved in his heart, but he also didn't know why he felt relieved. Perhaps it was because he was worried about their background and origins, just like some people around him had speculated. If they had a relationship with Jiang Chaoming, the obstacles would be even greater.

  Su Can understood that this time's packaging could work, making people unable to see the extremely unnatural flaws on their parents' faces. The application of environment, location, and psychological manipulation was key. First, the environment was at a meeting directly presided over by the mayor and supported by the city's heavyweight leaders, giving people a sense of solemnity and oppression. In this situation, no one would be too high-profile, after all, there were big umbrellas and clear skies above, and everyone had to tuck their tails.

  They made a big splash, and it was indeed a brilliant move.

  It's the location again. If it weren't in this small town of Xia Hai, but in a provincial capital like Chengdu, where people are more open-minded and knowledgeable, parents dressing up like this would be very ordinary and wouldn't cause such a big stir.

  Su Can used the perspective of later generations, utilizing the resources available in Xia Hai City to create a package for his parents, and then using it at the 1998 city banquet, instantly stood out, achieving remarkable results. At least Zeng Quanming, who never showed external likes or dislikes, now had an open mouth that could explain everything.

  Now only two people on the scene know their true identities, one is Su Can's big uncle Zeng Quanming, and the second is Chen Jun, the former deputy general manager of Zeng Ke's trading company.

  Chen Jun was not unfamiliar with Zeng Ke's family. At first, in the trading company, because they occupied the underground dormitory, many people were dissatisfied and asked for separate housing. Chen Jun was unhappy but had a sympathetic heart and couldn't drive them out. Later, Zeng Ke voluntarily asked the unit to buy out his seniority, and he returned the house, only then did Chen Jun breathe a sigh of relief, feeling like a weight had been lifted off his shoulders.

  At this moment, he was stunned and couldn't understand what kind of luck Zeng Ke's family had encountered, but he didn't dare to spread it around either.

  At the bidding meeting, Hong Xiaotian quietly opened the bidding number corresponding to the position where Su Can and his family were sitting. It was the bidding area for office supplies procurement. He first opened the bidding book and took a look. The report was very detailed, the materials were also very complete, it didn't look cumbersome, and it could concisely and accurately highlight the key points.

  He looked up again at Su Can and his family, unexpectedly they were local businessmen who opened an office supplies store, and had such a temperament, which was astonishing.

  Hong Xiaotian glanced at Su Can's bidding form and already had a number in mind.

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  Thanks for your brother's recommendation and collection!