Chapter 111: Planning Mall Activities
Because of the first press conference, Sumojo appeared in front of everyone with a ruthless and cold face, giving the media and internal employees an absolutely awe-inspiring image, thoroughly establishing his authority in front of everyone. The matter of Director Li also came to an end due to the press conference, and no one mentioned Director Li's affairs again.
Even if there were still loyal fans of Director Li within the company, now that things have cooled down, what's the point of being loyal? Not even Director Li's family members or descendants use the Mu Corporation shares they own to cause trouble for the Mu Corporation.
Su Mo had thoroughly entered the eyes of Hong Kong's political figures, with every pair of eyes curiously falling on her. Those who attended the previous banquet hosted by Mu Xinhua knew of Su Mo's existence, but at such a young age, who would have thought that she would directly take over the Mu Corporation in such a short period of time? Her methods were swift and decisive, and with one move, she thoroughly eliminated Li, the second-largest shareholder in the company, from the scene.
"Chairman, these are a few plans sent over from the shopping mall today. It's currently the Golden Week for shopping, and every half year our company's malls will have a feedback activity. The planning departments of several malls have come up with feasible plans. In the past, the boss had a purpose each time, I don't know if Chairman you need to take a look?" Huaiqin was very good at guessing people's thoughts, although Suomoruo might not have had the thoughts she imagined. As a subordinate, she must understand some things about the workplace, which words to say and which not to say. Each leader has a different way of handling things, maybe this leader likes this approach, but another leader may prefer simplicity, or maybe they like complexity or being hands-on. If Huaiqin said directly that the old boss would always look at them, it would be impolite to the new leader, and even imply that she still respects and supports the old chairman more. These things can only be known in her heart, on the surface, she should still ask the current chairman how he likes to handle certain work.
Listening to Huiqin's words, he looked up and glanced at her serious face. "For some of the work in the future, you can still tell me how my grandmother used to handle it. After all, the development of the Mu family to its current position is inseparable from my grandmother's efforts. So, I will listen to your suggestions on some of the ways my grandmother handled things correctly."
Huī Qín's eyes were full of smiles, and she nodded slightly, "I understand, from now on I will give you a heads up on every task." She was very satisfied with Su Mò's attitude towards Mù Xīn Huá, which remained the same as before.
If the leader proactively asks about how their predecessor handled these things, then they can be answered. However, it also depends on the employee's judgment of character to see if the new leader is genuinely asking these questions or not. If the judgment is off, then they'll be out of luck.
So, it has to be said that being a subordinate is also a very demanding job, ordinary people can't do it well, and they don't even know how they'll die.
Su Mo took out the plan and looked at some of the activities, then called over Huiqin. She pointed the tip of her pen at a certain activity in the middle of the document. "The theme of this activity is not bad, but I think the discount can be even bigger. Although I also know that the Mu Group is very large and the mall usually makes a lot of money."
Actually, the shopping malls under Mrs. Mu's management have always been in charge of her, so these planning activities generally need to go through her before being sent to the chairman. She took a look at these activities and found no problem at all, especially on the buy-some-get-some-free aspect, which has always been well-received by customers. Our VIP users also love it very much and have always been very supportive of such activities. Such activities are suitable for many shopping malls and are what our mall started to do outwardly.
"Does the chairman have a better way?" Laughing, he walked up to Su Mo Ruo and looked at the several points that Su Mo Ruo had pointed out, his eyes full of exploratory intent. After all, such activities had been going on for many years and had always been well-received by customers.
"Look here, you're saying buy some get some free, right? So the nature of this can also remain unchanged. For example, when buying clothes, if we spend 3,000 yuan and get a discount of 1,500 yuan, which is deducted from the original price of 3,000 yuan for clothing, it's equivalent to giving customers a 50% off discount. This attracts customers' attention. In fact, this activity is also a great idea, allowing customers to save more money."
Huiqin listened intently, vaguely understanding some of it, and nodded slightly, but still stared straight at Suomoruo with unwavering eyes, waiting for the rest of the story.
"But have you ever thought, during this shopping golden week, when sales are surging, what's the reason behind it? It's because our mall has a rare semi-annual event, and everyone must be eager to splurge, right? Shopping is about enjoying yourself, isn't it? The customers who come to our mall, which one of them has a poor family background? What they want is not for us to save them money, but for us to think about how to help them buy the most and best things with the money they've planned to spend today. Huiqin, you're also a woman, aren't you? Do you think women like shopping? If you have 1,000 yuan on you, would you rather save it or use it to buy something that was previously unaffordable even with 5,000 yuan? Have you thought about how some brands sell well, but others don't? Or if we exchange this discount coupon for other goods, wouldn't that attract customers to buy other things? And the prices of those things, I believe, would definitely not be lower than 1,500 yuan. So, it's entirely possible for us to give customers a full 1,500 yuan without discounts and have them buy our regular-priced goods. But here, we can increase the discounts, for example, if they spend 10,000 yuan on regular-priced goods, we'll give them a 6,000-yuan cash discount voucher, which must be used today or it will expire..."
As soon as she finished speaking, Huiqin's eyes lit up and stared at Jianmo with a trembling mouth, her face filled with excitement, her eyes fixed on Su Mo like she had seen a rare treasure, the gaze sent chills down one's spine.
"Chairman, how did you come up with these activity plans?" Although Su Mo didn't put the actual plan in front of her, just listening to it, relying on her years of experience managing shopping malls, she absolutely believed that such an event would definitely increase the mall's sales by who knows how many percentage points.
"There's another thing, our shopping mall is a high-end consumption venue, so we should give the ultimate VIP exclusive privileges, for example, door-to-door delivery, and the time is up to them. And for our VIPs, even WIPs, our service must reach their homes, otherwise, even if Mushi is a top-notch company with a large number of loyal customers, have you ever thought that if one day Mushi encounters problems, these will also be linked problems? Although all the companies under our flag take Mushi as their model, they should also have their own independent thinking and manage their respective businesses well. Only in this way can we better expand other projects, right?"
"Yes, yes, it's indeed very reasonable." The admiration in his heart was hard to express, as he stared straight at Su Mo with a pair of eyes that seemed to want to rush forward and give her a tight hug and a kiss. He admired Mu Xinhua even more, feeling utterly convinced by such a talented business manager, who was truly admirable for someone so young yet so capable.
“……”
Sumo then went over some of the activity's content with Huiqin in detail, and Huiqin couldn't help but take out a notebook and start taking notes seriously.
Every idea about the mall that Su Mo spoke out at this moment made her hands tremble slightly, and she was shocked in her heart. What kind of brain could think of so many activities? A planning plan, after being discussed by high-level management personnel inside the mall for God knows how many days, finally presented a credible plan to Su Mo, but it seemed to become somewhat childish here. After her few words of guidance, there was a feeling that made the plan even more impressive.
At this moment, Huiqin had to admit that all the employees below needed improvement.
These years, Mu's enterprises have been too smooth sailing, resulting in the high-level management personnel of various departments under each industry becoming slack. They no longer have the original enthusiasm for doing things, nor do they have the original innovative activities.
Now that I think about it, these activities have also been going on for several years, with only one or two new ones added each time, but none of them can be considered absolutely good. The reason why the Mushi shopping mall has always dominated the industry is precisely because the Mushi brand's logo stands tall here.
"Alright, I'll take it down and have the planning department reorganize and come up with a new plan." Huī Qín took the file in front of Su Mò Ruò, smiling at her.
"Uh-huh."
"Chairman, I really admire your idea. The question is whether the high-level managers below will have the opportunity to let you teach them a lesson." Huaiqin made this suggestion also for the sake of the future of the mall, after all, today's mall planning can't be said to be novel.
As soon as Su Mo took office, it was said that new officials would start with three fires, and no one knew where they would go. Although she knew that Su Mo was not a person who would randomly scold or make things difficult for others, the new chairman's inspection of some industries under her jurisdiction could also put pressure on high-level management personnel, making them feel a sense of crisis and prompting them to reflect on whether they had made any contributions to the company in recent years. This would allow everyone to rediscover their former selves and abilities, eliminate some of the idle and incompetent employees within the company, and improve the capabilities of those who remained, which was also a good thing.
Huichen proposed this, Sumo also had thought about it, but recently there was no time. Looking at Huichen expressing her own thoughts, "How about this? Since I still have two months here, let me first deal with some company matters for the next month. Now that I've officially joined Mushi, I'm a bit busy, so give me a month to get familiarized, and then in the following month, I'll slowly start finding time to inspect the industries under our flag."
Su Mo nodded in agreement, that would be best. Huiqin hastily nodded and took the file, saying a word before leaving the office.
As Huichen left, the office door closed again, and Sumo slowly put down her pen and walked to the empty floor-to-ceiling window. The Mu family owns a 138-story skyscraper, which is absolutely luxurious in Hong Kong. This building belongs to the Mu family, and its decoration is top-notch both inside and out, showcasing the Mu family's current status.
Standing at such a height, thinking of Mu Qing from her past life, she was already somewhat perplexed. What path should she take in the future? Should she engage in business or simply live a plain and ordinary life? The latter seemed to be getting further and further away from her. Would she have to embark on a treacherous path of doing business in secret, just like her past life as a special agent?