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Chapter Fifty-One: Making Money

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  In the Great Qin Imperial City, who is the most famous person now? The answer is Xinyang Wang. In the Great Qin Imperial City, what thing is the hottest now? The answer is Ah Xiang Po series, there are clear rice vinegar, fragrant soy sauce, spicy beef sauce, and stinky tofu that smells bad but tastes good. People's lives can't leave out firewood, rice, oil, salt, sauce, vinegar, and tea, Ah Xiang Po series once launched, immediately swept the streets, everywhere can be seen distributing flyers, overwhelming propaganda, excellent quality, thoughtful service, is a must for business success.

  Ding Ruo made a series of plans, from packaging to publicity, Ding Ruo did it all personally. With the support of Qian's family wealth and connections, Ding Ruo was in her element, and with some slight modifications to modern marketing methods, the effect was extremely good.

  "Soft sister, why insist on using glass bottles for vinegar and soy sauce?"

  Since Ding Rou reminded Qian Lao, Qian Zhen no longer overprotected Qian Qing and let her get in touch with the family business. Women can't do business, even if they hire someone to replace Qian Qing, she needs to understand where the money is spent. The operation of the Qian family's industry, especially financial rights, Qian Qing must understand. Qian Zhen didn't want to force her as a loving father, thinking that Qian Qing was still young and would be better when she grew up. After Ding Rou reminded him, he realized that Qian Qing wasn't young anymore and should follow her own heart. What if she found someone with ulterior motives and the family business went bankrupt? The most important thing is to worry about his daughter being cheated of her wealth and left helpless. When Ding Rou talked to Qian Lao, she said it's better to rely on oneself than others, which Qian Zhen deeply agreed with.

  Ding Ruo, due to cooperation with the Qian family, was in charge of marketing and almost went to Beijing every day. Qian Zhen appreciated Ding Ruo's decisiveness and sharpness, so he intentionally let Qian Qing spend more time with Ding Ruo, having the two sisters from the Qian family entertain him. Initially, Qian Qing looked down on business management, but after seeing how well-organized Ding Ruo was in handling things, she admired him despite being 5 or 6 years older than him. She thought to herself that if she could be like Ding Ruo, would Wang Cheng look up to her? Not just treating her as a naive and inexperienced young lady.

  Ding Rou smiled and explained: "Glass is not expensive, it's made of sand and alkali, it's worthless in the Great Qin." Because the couple who crossed over was ahead, glass was very common in the Great Qin, every household could afford to use it. Glass, silk, porcelain and other goods were called back with a large amount of silver from overseas. Before Ding Rou, no one had thought of using glass to hold vinegar. It's no wonder no one thought of it, the previous vinegar had sediment, and the glass bottle made it clear at a glance, the floating sediment looked disgusting, who would want to buy it?

  Ding Ruo knew that the formula for making vinegar and soy sauce was different. The soy sauce and vinegar were extremely clear, packaged in glass bottles with a unique Ah Xiang Po trademark, and people competed to buy them. Not only did they look bright, but they also tasted great when used as seasoning. When it was first launched, Ding Ruo suggested that Boss Qian use it at the Qianjia Restaurant, letting the master chef cook with vinegar and soy sauce. Each customer who dined there could take a small bottle of vinegar home to taste, and with the right publicity, it became an instant hit. The Qian family made a lot of money from it, as the product was affordable and people used it frequently. Although the profit margin was thin, good sales also meant making money.

  Qian Zhen stared at the monthly earnings, hardly believing his eyes. Ding Rou, on the other hand, calmly reminded him that due to the novelty of the product, many people would follow suit and buy it, but the Qian family would never be able to monopolize the market. Monopoly was also too resented by others. Ding Rou told Qian Zhen to find a suitable positioning, to win with quality and reputation, although sales would slowly fall back, but in the future, they could stabilize and slowly rise. By establishing the Ah Xiang Po brand, no matter how many people imitated them, they would still have to follow behind the Qian family.

  Qian Zhen sighed inwardly, thinking that Ding Rou was wasted as a woman. If she were a man, she would surely be able to make a name for herself in the business world and Qian Zhen would have even more respect for her. According to their original agreement, they would split the profits 50/50, but Qian Zhen decided on a 40/60 ratio instead, with Ding Rou taking 60% and the Qian family getting 40%. However, Qian Zhen wasn't concerned about the money as he was in charge of the maritime trade for the Chu Ling Wang Fu and had tens of millions of taels of silver passing through his hands. The Qian family's assets also totaled over a million taels.

  He agreed to Ding Rou's plan for two reasons. Firstly, Qian Zhen wanted to see how far Ding Rou could go with her plan, and he was curious about the plan book. Secondly, it was to repay Ding Rou for resolving the misunderstanding between Qian Qing and Wang Cheng, and not letting the Qian family make enemies. The investment of over 10,000 taels of silver was something the Qian family could afford, and even if they failed, it wouldn't hurt their vital interests. Ding Rou's unusual ideas and a series of unconventional methods broadened Qian Zhen's horizons, including branding, marketing, and advertising. Qian Zhen had some feelings and epiphanies about Ding Rou, and his admiration for her increased beyond that of a nephew or niece.

  Qian Zhen also suspected that there might be a mastermind behind the scenes, but upon closer inspection, he didn't think so. The Ding family was known for their poetic and refined nature, yet they produced a business genius like Ding Ruo, which was unexpected. Ding Ruo didn't dare to be arrogant either, and she openly told Qian Zhen that she had been taught by a master on the farm, Qian Zhen couldn't help but believe her, and sighed at how lucky Ding Ruo was.

  In the Rain Listening Pavilion, Qian Qing thought for a moment and asked: "Glass is inexpensive, so it's used to make bottles?"

  "Sister Qing, doing business requires honesty as the foundation, but also can't lack cleverness and uniqueness."

  Qian Jiahou treated Ding Rou generously, and Ding Rou knew the kindness and didn't forget to repay it. When she was with Qian Qing, she would slowly talk about business strategies. Since Ding Rou couldn't learn them, she would directly tell Qian Qing the general principles and teach her how to do things with a straight face. However, this approach would often have an opposite effect due to its righteousness. Ding Rou usually brought it up in casual conversations, unintentionally making Qian Qing think for herself.

  Qian Qing nodded, indicating she had taken note of it, "You're really knowledgeable, Ruo Mei."

  Ding Rou smiled slightly with a hint of shyness, transforming from a mature woman in her thirties to a loli. Dealing with fellow businessmen was Ding Rou's forte, and she knew that not understanding much would be a disservice to her transmigrated experience. "Nothing much, just met someone superior and got some pointers."

  Qian Zhao's face turned red as he walked into Tingyu Pavilion. Qian Qing looked back and smiled, saying: "Is it my cousin who has arrived?"

  "Sister." Qian Zhao stomped her foot and pouted, Ding Rou's eyebrows furrowed slightly. Cousin? It wasn't an identity that Ding Rou could ask about. Qian Zhao pouted: "Cousin brother came to see dad, I just happened to get hurt."

  "Oh." Qian Qing drew out the tail of her sentence, and Qian Zhao's face turned even redder as she adjusted the plum blossom hairpin on her head. "It was originally like that anyway."

  Ding Ruo understood after looking at it, that the girl was not pregnant, and closed the account book. Qian Zhen exchanged the silver for a silver ticket to give to Ding Ruo, totaling 2,000 taels. Ding Ruo calculated that this amount could buy several acres of good land in Jiangnan. This was only the first payment, with many more to come, and before leaving, she would have over 10,000 taels, enough for her and Liu Shi to live a comfortable life.

  Ding Ruo had to go through Li Mama on the Zhuangzi to get acquainted with Di Bao, obtain an identity certificate, and learn about the business dealings between Ding Ruo and the Qian family. Although Li Mama didn't know all the details, she knew that the Qian family always sent a horse carriage to pick up Ding Ruo.

  Ding Ruo asked Qian Zhen to take care of Li Mama, who received some benefits and was grateful to Ding Ruo. Wang Guanshi also had profitable business deals and no longer drank excessively or looked for the already disappeared young widow. He treated Li Mama well, and she was deeply grateful to Ding Ruo, almost worshiping her like a Bodhisattva.

  If Ding Ruo were to ask Li Mama to marry into their family, they would agree, as the Ding family didn't care about the life or death of Ding Ruo's mother and daughter.

  "Why is little sister smiling?"

  Ding Rou smiled and said: "The feelings between siblings are enough, Zhao Jie, why do you ask me what I'm laughing at?" Qian Qing burst out laughing, Qian Zhao got annoyed, stepped forward and joined in the fun with Ding Rou and Qian Qing: "You still dare to laugh at me?"

  The Tingyue Pavilion transmitted the sound of a young girl's laughter and teasing, and Ding Ruo also rarely let go and played with Qian Shi's sisters.

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