Chapter 44 Development (Part 2)
No. 39 Binha Road, Changfu City is a lush and verdant courtyard with high walls that make the buildings behind them look somewhat old-fashioned, but the sentry post at the entrance adds to the majesty and solemnity of this courtyard. This is the famous municipal party committee's residential compound in Changfu City, where most of the city's top leaders reside.
A two-story house with a courtyard was the cold and icy new home. Leng Yunying had been promoted to deputy secretary of the municipal party committee, so their new home was naturally arranged here. The house was spacious and wide, and Leng Yunying's whole family moved in, leaving the old house on Su Qi Street to be taken care of by Leng Binghan's uncle.
Although Leng Yun has left Su Qi, his influence on Su Qi is still unmatched. Let alone his achievements in the past few years, he has done so many things that are truly impressive to the ordinary people, and his prestige and status in their eyes are unparalleled. Moreover, this is a promotion for him, becoming the deputy secretary of the municipal party committee with real power, who would dare to challenge his authority after he leaves?
When one man gets his way, even chickens and dogs rise to heaven. Even if Leng Yun was a good person, it's impossible to say he had no ulterior motives, let alone someone in the officialdom. Once on this path, there's no turning back. According to his arrangements, almost all those who succeeded Su Qi were handpicked and nurtured by him. Even Leng Binghan's two uncles, although not very capable, were arranged by Leng Yun to join the village committee and enter the police station due to their relationship with Leng Yun. This made the two originally farming uncles grateful to the Leng family and even more intimate in their movements.
When Leng Yun's job was transferred, it happened to be during the summer vacation, which also avoided the embarrassment of transferring schools in the middle of the semester. After school started, Leng Zhengxiang went to high school, and Leng Zhelin went to junior high school. The two of them went to the best No. 1 Middle School in Changfu, while Leng Binghan was in third grade and went to Changfu Fourth Elementary School. Although the teaching quality of Changfu Fourth Elementary School may not be the best, according to what Leng Binghan knew, Fourth Elementary School not only emphasized grades but also had a variety of activities during class breaks, which suited Leng Binghan's taste, who did not want to go to a school that was too strict and only cared about grades.
Actually, when Wang Peiyuan left, he wanted Leng Bingxue to go with him to Shu Du. Leng Bingxue also wanted to go, as Shu Du is a provincial capital city with more opportunities for development. However, at his current age, he didn't want his parents to worry and be concerned about him, so in the end, he decided to stay in Chang Fu for a few more years.
After Wang Peiyuan received a cold response, he was very disappointed. To be honest, he couldn't bear to part with his adopted son Leng Binghan, but there was no other way. Although Leng Binghan was not old, his stubbornness had been deeply experienced by everyone, and once something was decided, it was difficult to change. He could only repeatedly remind Leng Binghan to call him and write letters, and even go to Shu Du to visit him during the holidays.
The most heartbreaking thing about this transfer is not Wen Ru, Chen Ting and those little friends, but Principal Xie Changqing of Su Qi Primary School and his class teacher Li ZhiXiong.
Leng Bing Han was only at Su Qi Elementary School for a year, but Su Qi Elementary School benefited greatly from it, and it's truly a win-win situation. Now that Leng Bing Han has transferred out, how can they not be heartbroken?
Leng Bing's child can choose to attend Changfu Fourth Elementary School, which is certainly exciting for the principal and teachers of Changfu Fourth Elementary School. Although Wang Peiyuan is no longer in Changfu, Leng Yunying is currently the deputy secretary of the municipal party committee, in charge of important work, and ranks high among the municipal party committee members. It's great that a child of such a leader can come to Fourth Elementary School to study.
In the past few years, Leng Bing Xue has been very low-key. Under his request, except for the principal and a handful of teachers who know his identity, no one else knows who he is. However, his grades quickly made him a celebrity at Fourth Middle School because they were simply too good. Even his essay writing was elegant and fluent, making it difficult for the grading teacher to find any flaws. He's also great at sports and has a cute face, making it hard not to be famous.
In fact, he didn't want to stand out either, but there was no other way. He didn't want his classmates to know his identity, yet he wanted some special privileges, such as not doing homework or often asking for leave. Without showing off some powerful special talents, how could he be convincing and make his classmates convinced?
No matter how cold and ruthless he is, asking for leave, skipping class, not handing in homework, his classmates have nothing to say. They say that with such good grades, try it out, the teacher will definitely give you special treatment.
Fei Yuan company's work is going smoothly, Zhu Jianjun has returned to Hong Kong and is in charge of the work there. Under his guidance, Fei Yuan Investment Co., Ltd. has achieved great success in the international financial market over the past few years. The initial investment of HK$400 million has almost doubled every year, making it a legend in the industry. Fei Yuan company's signboard has transformed from an unknown company to a well-known and legendary large-scale investment company with tens of billions of dollars in strength in Hong Kong.
Su Qi's plantation base has seen initial success, and currently, the trees needed for construction projects in Changfu are mostly sourced from here. The 400 mu of good land planted with scallions have also been successfully sold to various parts of the country, bringing in substantial profits. A trend of planting scallions has swept through Changfu, and Fei Yuan Company is not worried about competition, even helping them contact sales channels or purchasing agents. After all, Leng Bingxue's goal is to help everyone get rich together, and only by working together can they have an advantage and pricing power.
The products of the food processing plant are also sold to Hong Kong, Japan and South Korea through Fei Yuan Company's channels. Although they are still in the market development stage and the prices are not high, they can earn foreign exchange, which makes Su Qi and local people very proud.
The total profit of these places is only tens of millions per year, but it has solved the employment problem of over 300 local people in Suqi. The purchase of agricultural products has also increased the income of local people. According to incomplete statistics, the average annual income of local people in Suqi has doubled in recent years, based on the original level. This makes them enjoy a happy life while being extremely grateful to Feiyuan Company and cherishing everything they have now.
By the end of 1987, Feiyang Building had been completed and put into use. The office of Feiyang Company was also officially moved to the seventh floor of Feiyang Building, occupying the entire seventh floor.
The design of Fei Yuan Building was done by a master designer specially invited from Hong Kong by Zhu Jianjun, and incorporated many of his futuristic concepts. At that time, it was considered novel and fashionable in Changfu, and as soon as it was completed, it became a landmark building in Changfu.
Domestic property management began in the early 1980s. In 1988, with the reform of the housing system in Shenzhen, the innovation of the property management system also unfolded rapidly. Faraway Company's adoption of property management was not a pioneering move domestically, but it was still the first to do so inland. The security guards' neat and tidy uniforms, the receptionists' airline-style service, and the clean and tidy staircases and corridors were all eye-catching in Changfu. Being able to rent office space in Faraway Building became a symbol of a company's status and strength, and was highly sought after. Although the prices were not cheap, the offices on floors 3-16 and the dozens of storefronts on floors 1-2 were quickly snatched up.
This alone can bring in over 10 million yuan in pure profit for Feiyuan Company every year.
The first and second floors of the Jiale Supermarket have a business area of over 10,000 square meters. In accordance with the operation mode of large supermarkets in later generations, it is divided into food, daily necessities, electrical appliances, clothing and accessories, books, vegetables, meat and other sub-areas. Uniform shopping carts and employee uniforms were also purchased, and even magnetic card swiping machines were introduced from Hong Kong.
Originally, the plan was to charge an entrance fee to businesses, but since Fei Yuan Company has sufficient funds and this is the first time a large supermarket has appeared in the mainland as a new thing, in order to eliminate the worries of business owners, he cancelled this fee, however, a deposit is still required, so that it can avoid counterfeit products appearing in the supermarket to the greatest extent.
January 1st, 1988, ParknShop supermarket officially opened for business.
This opening ceremony is not only the opening ceremony of Jiajiale large supermarket, but also the opening celebration ceremony of Jiajiale's 100th chain convenience store. Through nearly a year of layout, Feiyuan Company has opened a total of 100 chain convenience stores in various towns, county cities and villages in Changfu, mainly selling daily necessities and grain, oil and food products. Each store is not large, about 50 to 100 square meters, but it has a wide range of products, reasonable prices, uniform decoration and service personnel, and is expected to quickly occupy the market. Even before the opening, many people have come to inquire.
For this opening, Zhu Jianjun also came all the way from Hong Kong. He has now become a naturalized citizen of Hong Kong and has become a true Hongkonger. Leng Binghan naturally did not want to miss the grand occasion of his first supermarket opening in his life, so he took a leave of absence and sat in the 17th floor office of Fei Yuan Company's general manager, leisurely drinking hot tea and looking at the scene outside with deep feelings.
It was not yet 8 o'clock in the morning, and the supermarket had not opened its doors. The square in front of the entrance was already packed with people. Many people were holding a two-yuan discount coupon, which was provided free of charge by Jiajiale Supermarket to Leng Yunfei for use as sponsorship he brought in for the government. These coupons were distributed uniformly through the Finance Bureau when salaries were paid to all municipal government employees, with each person receiving 10 to 50 yuan depending on their rank. This alone would cost Jiajiale Supermarket over 500,000 yuan.
Even Zhu Jianjun couldn't understand it at the time, how could they spend so much money when they hadn't even made any yet? What kind of business is this? But under Leng Bing's persistence, he still issued the order. And told the Sichuan company that the cost would be borne by the Hong Kong company, which allowed the Sichuan company to execute it without any obstacles. Now looking back, the effectiveness of this measure is so obvious.
However, the momentum seemed too enthusiastic, exceeding Cold Ice's expectations. Looking at the dense crowd of people surging forward, and because the ribbon-cutting ceremony was about to take place, the supermarket would not officially open until after 10 o'clock. However, those personnel seemed unable to contain their emotions. Cold Ice couldn't help but worry that if something like a "stampede" were to occur, it would turn a good thing into a bad one. He hastily instructed Zhu Jianjun to contact the Changfu Municipal Public Security Bureau and the Armed Police Brigade, urgently mobilizing three or four hundred people to come and maintain order.
The Municipal Public Security Bureau and the Armed Police Brigade also dared not to be careless, this is a big thing in Changfu City, the main members of the municipal party committee and government will attend, if something really happens, they can't escape responsibility, so they all rushed to the scene to direct.
The ribbon-cutting ceremony is scheduled for 9:00 am, and the main members of the municipal party committee, government, CPPCC, and people's congress will all be present. This is enough to hold a municipal standing committee meeting, which also shows the local government's emphasis on this matter. They cannot afford not to attach importance to it, as the supermarket and convenience store of Jiajiale have provided more than 500 job opportunities for Changfu.
The opening ribbon-cutting ceremony was originally scheduled to take an hour, but seeing the large number of people waiting to shop, everyone simplified the procedure and finished cutting the ribbon in less than twenty minutes. They then symbolically went into the supermarket to buy a few items before hastily leaving. If they had stayed there for long, others would not have been able to shop. Besides, Cold Ice was preparing a sumptuous lunch at the municipal guesthouse to entertain them. This mainly boiled down to Cold Ice's three-star hotel not being officially completed yet; otherwise, he would have definitely arranged the banquet there, which would have been of higher grade and also a way to keep the profits within his own circle.
When the leaders of the city had left, the Jiale Supermarket finally opened its doors. At this time, the impatient citizens rushed in one after another, and due to the large number of people, there were several close calls, fortunately, the police and armed police were well-prepared and maintained order in a timely manner, so nothing happened.
To ensure the supply of supermarkets and convenience stores, Feiyuan Company has built a 100-acre logistics center in the suburbs, and purchased 10 trucks for distribution and vegetable procurement. To ensure the freshness and hygiene of vegetables and meat sold in supermarkets, these vehicles go to rural towns to buy vegetables from farmers or to slaughterhouses to buy meat every day at 2-3 am, buying in bulk with several large trucks at a time, not only guaranteeing freshness but also reducing prices significantly.
Although everyone knew that a large supermarket was going to open here, no one had ever seen what a supermarket looked like before. This time they came to take a look at the novelty and excitement, and also to consume the shopping vouchers in their hands. The tens of yuan worth of shopping vouchers could still buy quite a few things. The gifts that were given away should not be wasted. Thinking about this, everyone couldn't help but feel grateful to Leng Yunfei Secretary. After all, everyone knew that it was Secretary Leng who had solicited these benefits for everyone, and as long as he could bring practical benefits to the people, they would acknowledge his kindness.
This is also another reason why the cold-blooded gift of shopping vouchers, can spend this money to bring political achievements and prestige to his father, it's naturally sought after, let alone, from another perspective, it can also stimulate the supermarket's reputation and everyone's desire to buy, simply killing two birds with one stone.
After entering the supermarket, everyone couldn't help but notice that it was spacious and clean inside, with a wide range of goods that were neatly arranged on shelves for people to choose from at will. Unlike before, when buying everything you needed required running around several places. The prices were also reasonable, and the sales staff were very attentive, making them pick up this and that, worried that if they didn't grab enough quickly, there wouldn't be any left. They all started pushing shopping carts and scrambling to buy things everywhere. People who came in later, not knowing what was going on, also joined in the frantic buying spree. It was as if these things were free, being given away for nothing.
In such a craze, in less than three hours, some discounted items such as rice, eggs, laundry detergent, vegetables and meat products began to sell out, the supermarket manager Zhang Jun hastily urgently transferred more than ten cars from the logistics center to meet everyone's purchasing needs.
Seeing this situation, Zhu Jianjun and Leng Binghan, who had just accompanied the municipal leaders back to the city committee's guest house, were overjoyed, beaming with delight, although the company's money was now counted in billions of dollars, and Zhu Jianjun's current net worth was nearly a billion dollars, making him one of Hong Kong's undisputed diamond kings.
It wasn't until after 4 pm that the shopping crowd slowed down, but another wave came after dinner. Most of them had come to buy during the day and came again for the second, third or even fourth time. Everyone is living a daily life at home, where there are discounts and bargains, they will definitely go there.
Until the store closed at 10 pm, Zhang Jun and his team worked hard to settle the day's finances. The day's sales exceeded 4.8 million yuan, with 3.9 million yuan in shopping vouchers deducted, leaving nearly 1 million yuan in cash. When he trembled with excitement to tell Chen Yaxin the good news, Chen Yaxin also excitedly told Zhu Jianjun, and everyone was thrilled. In a prefecture-level city like Changfu, it's unbelievable that there could be such purchasing power of almost 5 million yuan in one day. Even if today's consumption was mainly due to free shopping vouchers, it's unlikely that such performance can be repeated in the future, but this has undoubtedly created a brilliant myth.
To share the good news with everyone, Leng Bing immediately told Zhu Jianjun to inform everyone that in order to commend everyone's hard work, a bonus of 50 to 100 yuan would be issued to all employees in that month's salary. As soon as this message came out, all employees were shocked and their fatigue for the whole day seemed to disappear without a trace. This amount of money was almost half of their monthly salary. Everyone came out to make money, didn't they? Being able to choose to work at Fei Yuan Company is truly an honor.
In addition, to express gratitude for the support of the police and armed police forces, Leng Bingxue also let Zhu Jianjun represent Fei Yuan Company to donate shopping vouchers worth 300,000 yuan each to the Municipal Public Security Bureau and the Armed Police Brigade, which made the local police and armed police very happy. Although I don't worry that the police and armed police will not take care of Fei Yuan Company's affairs, it is better to make a good relationship through this move, isn't it? Many times, the effect of taking the initiative to do something and being passive is vastly different.
As expected, in the following days, the sales of Jiale Supermarket continued to decline and finally stabilized at around 2 million. The daily turnover of more than 100 convenience stores throughout the city was also around 1 million. This achievement made Leng Bingxue and Zhu Jianjun very satisfied. Based on this situation, a pure profit of tens of millions per year can be guaranteed. What they need to consider now is not how to operate the supermarket and convenience store well, but how to expand outward.