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Chapter 83: The Mountain Gradually Turns Green (Part 2)

  The cover of this single clearly writes a few words - experimental single.

  Obviously, although this is Li Qian's work and He Rongqing also likes this song very much, even she has considerable confidence in her own singing skills and Li Qian's song, but for the market prospects of this song, she still lacks confidence.

  So, whether it was her own decision or the producer's opinion, in any case, they finally chose to make this song into a single release.

  Perhaps their goal is the same as Li Qian's, which is to try to test the domestic music market's acceptance of this new Chinese style through this song.

  Li Qian's wisdom is beyond words.

  He just knew that, as He Runkui's identity and status, this was absolutely a very cautious release strategy, from which it could be roughly seen that He Runkui was not too confident at the moment, so she was being extremely careful.

  Actually, thinking about it, an album with ten songs is usually priced at 10 or 12 yuan. The price that fans buy it for is probably around 8 or 9 yuan. So, one song actually costs less than 1 yuan. However, a single cassette tape is usually priced at least 3 yuan, and a single CD can be priced as high as 4 yuan. Fans who buy them probably pay between 2 to 3 yuan... This simple calculation is something that anyone can do, so everyone understands that buying singles isn't very cost-effective.

  So in the record market, it's usually newcomers who are about to debut that will release a single under uncertain circumstances to prove their strength and test the market demand, and then prepare for the market positioning and promotion of their subsequent albums. For example, before releasing the album "Liao Liao", Liao Liao did just that. As for those established singers... unless they are being deliberately stubborn, it's rare for them to choose to release a single.

  It's also because of this that the market for singles has always been small, and even companies like Dongguan Bookstore don't set up sales charts for singles. Instead, they use a method where single sales are included in album sales and ranked together.

  Since the mid-1970s, when the domestic music market was opened up, until now, nearly twenty years have passed, and naturally, many singles have appeared on this market. However, in terms of total sales, those that exceeded 500,000 copies can be counted on one's fingers, and those that exceeded 1 million copies, even adding up over the past twenty years, only amount to five or six at most.

  Like Liao Liao, her first single sold only about 3 million copies. But it has already given Changsheng Records a considerable confidence, so that Zheng Changsheng generously took out a huge production fee to produce an album for her.

  So, it has to be said that when Li Qian received the single sent by He Runqing through Cao Yun, and learned that they decided to release the song in the form of a single, he was still somewhat disappointed.

  The fact that "Half a Bottle of Wine" was released as a single has largely predetermined that it will not be truly popular.

  Although in fact, Li Qian also had reservations about the market prospects of this song, and he did not expect it to be a huge hit, but at least he felt that He Runqing should not have been so cautious.

  Although so far, Li Qian still can't find any strong evidence in the current domestic record market, but considering the development process of the music scene he has experienced before, Li Qian still has some confidence in this at least currently quite innovative Chinese-style song "Half a Jar of Silk".

  Due to Chinese style, especially moderately innovative Chinese style, it should absolutely have a market domestically.

  But in fact, it seems to be verifying his conjecture bit by bit.

  November 30th, Tuesday, "Half a Jar of Spun Silk" goes on sale.

  It debuted at No. 7 on the sales chart of Dongfang Bookstore in its first week, with weekly sales of 4,733 copies!

  To know, this is just a single!

  This achievement is undoubtedly astonishing to everyone and dazzling to the point of blinding!

  Later, the national sales data was counted, and this single had a weekly sales volume of as high as 104,211 copies in that week! It became the third single in the history of domestic music to break through 100,000 copies in a single week.

  In the second week, after a certain market fermentation, word-of-mouth fermentation, and some publicity, this single directly entered the top five of the Dongguan Bookstore sales chart, ranking fifth. Single-week sales reached 5,946 copies!

  Later, the national sales data statistics showed that its sales broke through 100,000 copies again in this week, reaching 109,871 copies! —— This time, it became the only one in the single sales history to have two consecutive weeks of sales over 100,000 copies!

  There is no doubt that "Half a Cup of Wine" has become one of the hottest songs this winter, although it can't be said to have spread throughout the land.

  It also climbed to No. 8 on China Radio's Golden Chart this week!

  By the third week, its sales had slightly declined but remained within a normal decline range and still ranked eighth on the Dongfang Bookstore's bestseller list with 4618 copies sold. The national sales data also remained at 88559 copies!

  In three weeks, 20 days in total, Dongguan Bookstore sold 15,297 copies and the national sales reached 302,641 copies!

  To know, this is a single!

  It's just a single, an obviously overpriced and exploratory single, but it has achieved such remarkable results, no doubt causing astonishment in the music review circle, media circle, and within the music industry itself.

  Although the single's sales had cooled down quickly after three weeks of hot sales, it is inevitable to think that it was He Runkai's word-of-mouth effect that drove up the sales of this single. However, anyone with discerning eyes can see clearly that breaking through 800,000 copies in sales will be no problem at all for this single in the future, and exceeding one million copies is just a matter of time! This is no longer just about He Runkai's name being able to carry it.

  And most importantly, "Unfinished Love" is no longer an isolated case!

  Even for Li Qian, when he only saw this song continuously entering the top ten of Dongguan Bookstore's sales rankings for two weeks, and didn't even get its national sales data, he had already completely confirmed his judgment - Chinese style will be popular!

  As for its subsequent decline in performance - no one knows better than Li Qian, first of all, it is a single with a slightly expensive price, which will definitely greatly limit its sales volume. Secondly, the fact that this has nothing to do with the quality of the song.

  "Half a Catty of Down" is a great song, without a doubt, even when Chinese style music has become overly popular in another time and space. It still qualifies as a good, or even excellent, work of Chinese style music.

  But that's all there is to it.

  First of all, its melody is too flat, although this highlights the "Zen" atmosphere that the song pursues to a greater extent, but for ordinary listeners and music fans, it still lacks some market acceptance.

  Secondly, although its lyrics are full of ancient rhymes, to be honest, they haven't achieved the perfect beauty and depth, at least not compared to Fang's famous works. There is a difference of more than one level.

  So in the time and space that Li Qian has experienced, although it has some reputation in the small circle of the industry, when it comes to the whole country, not to mention being compared with Zhou Shi's Chinese style that is popular all over the country, even if it is compared with other Chinese styles that are only spread within a certain range, its achievements seem somewhat dim. In terms of popularity in the pop music scene, it can only be said to be barely passable.

  It can be said that it was able to achieve such dazzling results in He Rongqing's hands, largely because there are no mature Chinese-style works in the domestic music scene at present. That's why it looks so fresh and unique, making people's eyes light up.

  But this is already enough.

  For He Rundong, the single's bright sales performance is enough to restore her confidence in the market and make her realize that fans are not tired of her voice, but rather because everyone has lost their freshness for those sweet songs she used to sing.

  And next she needs to do is to accelerate moderate transformation while maintaining her own advantages.

  For Li Qian, it was also based on the sales performance of this single that he could once again confirm and even affirm his understanding and judgment of the domestic market, and more clearly know the road he would take next.

  For domestic songwriters and singers... many people finally realized. It turns out that Chinese style can be played like this! It turns out that fans really like this route!

  It wasn't long after many people began to focus on light rock that a lot of them quickly lost interest and turned to study this new style of Chinese music.

  Of course, so far, they can only dissect, analyze and even imitate two works.

  Li Qian's "Unfinished Love" and Li Qian's "Half a Jar of Silk".

  But what they didn't know was that for Li Qian, these two songs were only barely considered an introduction to Chinese style.

  As for domestic record companies...

  Oh, so it's just that simple to turn things around! Look, He Runqing was already showing signs of decline, but suddenly she made a beautiful comeback!

  It's just a single, and it's even a single that has the feeling of being a "test single" carefully labeled by He Runyin, who already had some reservations, yet it can still sell over a million copies?

  Once you find the cause, it's easy to deal with!

  Everyone gather together and go to Jinan Prefecture to brush Li Qian's name!

  …………

  After putting aside his concerns about the sales of "Half a Jar of Downy", Li Qian's life was actually as calm as ever.

  He attends classes, recites and does homework every day, goes to bed early and gets up early, exercises a lot and smokes less. Every week, he goes to Wang Huaiyu's place to learn how to play the suona. Occasionally, he runs to Chu Bingbing's restaurant to perform. Normally, he calls Wang Jinglu every three or two days, taking turns talking for a few minutes each time. They rarely say things like "I miss you", just chatting about their daily lives and studies. Sometimes, when they run into each other on the stairs, Li Qian greets his new neighbor, Qi teacher, exchanging simple pleasantries before passing by, each busy with their own affairs.

  Generally speaking, it's dull and uninteresting.

  By the end of December, the lunar calendar is already in the middle and late November. Whether in rural or urban areas, families with married daughters-in-law have gradually increased. Urban people pay attention to Western-style weddings, which have been popular in recent years, and some people don't think much of traditional Chinese instruments like suona. Wealthy families even hire Western orchestras, complete with trumpets and drums, and sometimes a romantic violin solo, regardless of whether anyone understands the music or not. They just want that Western style. However, suona is still popular in rural areas.

  Then, although he had only learned for a month or so, and was just barely familiar with the most basic tunes, Li Qian was hastily pulled into action by Wang Huaiyu, starting his career as a wedding musician.

  In Wang Huaiyu's words, this is the most typical case of applying what one has learned!

  In the depths of winter, six people formed a team. Two suona, two sheng, one pair of cymbals, and one drum, everyone got up at 4:00 am, all wearing thick down jackets, then sat in Wang Huaiyu's old van to go to the countryside, arriving before 5:30 am, when it was still dark, the suona had to sound, then, although there would be breaks in between, but the time had to be continuous until the afternoon, around 2-3 pm, when the host finished serving the third round of joyful wine to the guests. Only then did they consider their work done.

  It's not over yet, the bride's wedding car arrived in the middle, following the custom of Jinan Prefecture, these invited musicians must "block the sedan chair", after blocking the bride's flower sedan chair, a long bench is placed horizontally on the road, Wang Huaiyu will open his throat to sing a few sections of Shandong bangzi old opera, best in the middle there is a high-pitched section, it must be sung so that the surrounding three layers inside and outside looking at the excitement people are all satisfied, singing so that the wedding party on both sides are busy giving red envelopes "asking for the road". That's what it means to bring the house down!

  According to Wang Huaiyu's band rules, the man and woman must each give three rounds of red envelopes, only then can they be considered not losing face and let them pass! Over the years, he has led this folk music band throughout Jinan Prefecture. The reason why their reputation is so loud is that everyone considers it a matter of having a good reputation to invite them to weddings and funerals, relying not only on the quality of the musical instruments but also on singing well!

  After a busy day, they earned 800 yuan in cash, and were given two meals, a small gift package with a pack of cigarettes and some candies when leaving.

  It is said that this has been the highest price in Jinan Prefecture!

  Wang Huaiyu was naturally enthusiastic, and Li Qian also felt that it was really good practice. So as long as Wang Huaiyu called, he would never decline. Even as an intern, he earned 50 yuan a day.

  Later, with the sudden popularity of "Half a Jar of Downy", people gradually came to Jinan Prefecture to find someone.

  Actually, everyone is in the same circle, it's hard to say what real secrets can be said. As early as when Li Jinlong brought Wu Xing Wu Su back to Shuntianfu, Li Qian had already made an album for Huage's small group, and the news had gradually spread. Everyone understood that Li Qian's work was not just for Liao Liao alone, he was very willing to cooperate with others and other companies. However, everyone still habitually waited until "Half a Jar of Silk" became popular, and then they rushed to form groups and head south.

  Of course, everyone is very disciplined, and everyone knows that Li Qian is a high school student who needs to attend classes. Therefore, no one would be foolish enough to try to contact him during Monday to Friday. Even on weekends, people follow the usual practice in their circle and first visit Cao Yun's bookstore to ask for his help with introductions or invitations - it's not a secret that Li Qian and Cao Yun are good friends, just like how He Runqing got the song through Cao Yun's connections.

  So every time someone from a record company came to visit, Cao Yun would call Li Qian on the spot.

  Sometimes the phone would connect directly, sometimes no one would answer, but after a few minutes, Li Qian would always call him back.

  Cao Yun said that a certain manager or producer from a certain company came to me and wanted to meet you, they want to ask for your help in writing a song for their company.

  Then Li Qian would say, help me push it, just say that I won't take on any more work before the college entrance exam, and recently I'm busy preparing to run a few more games with Teacher Wang, really can't keep up, and what else to apologize for, if there's a chance to cooperate again in the future.

  The wedding scene is often very lively, Li Qian's voice when speaking is often like quarreling, and has to be shouted loudly, but Cao Yun's side is very quiet, so what he says can be clearly heard by the other party, even saving Cao Yun from having to repeat it.

  Many people had no choice but to retreat in the face of difficulties.

  But there were also a small number of people who were familiar with Cao Ting, and some had even been sent to Jinan Prefecture as vanguard because they had a good relationship with Cao Ting or had cooperated several times. So they couldn't help but ask a few more questions, "What is Li Qian busy with?"

  Cao Ting calmly said: He learned to play the suona, recently at the end of the year, many people in the countryside get married, so every Saturday and Sunday he is busy going to the countryside to play the suona for weddings.

  Then, the other person is often a bit confused.

  So, after more than one person came, the news gradually spread back to the music circle of Shuntian Prefecture.

  After Liao Liao became popular, people in this circle not only knew that there was a person named Li Qian, but most of them also knew that he was just a 17-year-old high school student.

  After the single "Half a Jar of Spun Silk" became popular, everyone knew that the high school student's success was not accidental! His works are also suitable for Liao Liao.

  After many companies sent people to visit Li Qian in the south, this winter, the music industry in Shuntian Prefecture, which is at the center of China's popular music scene, learned some new information: Li Qian has a somewhat eccentric personality! Compared to writing songs, making money and becoming famous, he seems to prefer playing with things that are very personal and individualistic.

  Then everyone frowned.

  I'm not afraid of your love for money, nor am I afraid of your desire for fame, what I'm afraid of is that you're too self-willed!

  People with too much personality, especially when they are young and talented, can be difficult to control!

  But seeing the continued popularity of "Liao Liao", continuously occupying various charts, and looking at He Runkui's sudden reversal after a single song, with confidence overflowing, everyone can't help but feel itchy in their hearts: Wait until you graduate from high school, there are still half a year left!

  At the end of the year, on New Year's Eve, the second studio album "Sisters Stand Up" by Wu Suo, a combination of five elements, was quietly released.

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