San Francisco, Location.

  Pov Gee Lucas.

  Lucas was undoubtedly an Ameri cultural i, with a brilliant idea that, by twists of fate, was developed in incredible ways. Was it luck? Luck is also a part of success. In the creation of the magnifit series, the pany, since 1989, Lucasfilm unched a subsidiary called (initially Lucasfilm Eai Group and ter LucasArts Eai pany), solidating the business of Industrial Light & Magiercial produs, Lucasfilm games, and the Sprocket System.

  The problem lies in the fact that despite the undeniable success of the initial films, the franchise still holds, but the money isn't flowing in as much as Lucas hopes. The pany is bei afloat with some successes, but nothing is enough to make money and expand the pany in the desired ways. Only by applying intelligent formus it tinue making money. However, there's a hindranow: panies won't sigerms for the first trilogy and are rejeg their tracts.

  Therefore, Billy Carson's offer and Lux Animation are like a ship in a storm. Even Pixar has grown moally, leaving a certaiation fee to grow his pany as much as Pixar, which a few years ago was just a small software studio and now produces movies, creates software, and colborates on ercials with multiple pahe test Pixar ercial, a big bet by the Copany, had an incredible reception from critics.

  Two friends shared a friendly versation about their new jobs, awards, and earnings from the st year. Like the new animation pany that has been born, Lux ics, with its excellent imaginative stories that have brought ies to Ameris.

  -Steven, it amuses me that you've decided to create your own film pany, - said Gee Lucas.

  In front of him was the famous Steven Spielberg, who had e personally to Lucasfilm to make a sed proposal, something that Gee Lucas wao hear even more than the offers made by Lux Animation. As they say, "Better the devil you know than the devil you don't," and fee, as for Hollywood, it applies with total grace.

  -Yes, I've joined forces with David Geffen. We're hoping for another iment from a third party to help us pursue our dream. And you, Gee, are perfect for this. With you at the helm, our pany reaparalleled heights, - said Steven Spielberg.

  -That sounds incredible, - said Lucas.

  -Well, it's more than incredible—a pany that position itself among the big seven, standing shoulder to shoulder. Fighting for a pany that make the movies we've always dreamed of without aelling us how to do the job and taking our profits. Of course, we'll have to i quite a bit, but everything will be worth it, - said Steven Spielberg.

  -I'm a fan. Expin the business, Steven, you know you don't o talk to me any other way, - said Gee.

  Steven's silenewhat ied the room with the problem with the producers. Something that Steven knew very well. - It's the money. Even if they're your friends, they'll fight for every penny. -

  -Between David Geffen and me, we've ied a total of 300 million dolrs, and we'll i a bit more. Luckily, my savings and earnings have been increasing with my test deliveries. So, if you're willing, the entry price is 150 million, but you use your pany as equity, - said Steven.

  -Then I should have a 50% stake in DreamWorks, - said Gee Lucas.

  Steven Spielberg's gsses almost fell off his face.

  -e on, Gee, your pany is not worth more than 90 million, - said Steven, who was pletely objective. The blow to Gee was hard.

  -An 18%, if I don't add 50 million in capital, is a bit exaggerated, don't you think, Steven? - said Gee, calming his anger. His pany was worth at least 500 million, and any cim to the trary could not be supported. But Steven was very meticulous, and he wouldn't lie. Still, Gee couldn't accept it.

  -I don't think it's a very good proposal, Steven. e on, you know the price is disproportionate. I have a good position in the industry. I have a library with great produs: Indiana Jones, Star Wars, Ameri Graffiti, and Willow, - said Gee Lucas.

  -e on, Gee, they're fantastic, but their time has passed. Evear Wars ics have stopped selling. Their not-so-distant petition has started to monopolize the industry with their great series, and you know that times wait for no one, Gee. I don't want to upset you; think about it, - said Steven, cluding the versation. Inside, he shook his head; Francis warned him about Gee's tendency to double or triple the price of his things. Not long ago, he was offered a price, and Gee decided to accept the offer only if Fox paid 800 million—a well-known pri the industry. And that's why there had been iation with Gee.

  -I'll think about it, - said Gee.

  -Well, friend, let's have some patience. You have the few months to think. We'll call the pany DreamWorks; our dreams will go further. A space where our creative freedom and trol over how to distribute and market the films will be part of us. We work without rest, with no obligations. You want to make a movie, you make it, and if you want to go to bed early, you do it, - said Steven Spielberg, cluding with a smile, grabbing his hat, which he used to shield himself from the harsh sun.

  -We have to celebrate your birthday on May 14th, - added Steven.

  -Gather the group; my ranch is avaible. My wife will hahe arras. Make sure t a bottle of your wine, discreetly, - said Gee, shaking Steven's hand.

  Gee ordered a bottle of water and thought like he never had before. Now, even his close friends tell him that his pany is not worth so much money. It's more painful for a businessman like him to feel that way. Reality hit him. He reread the first proposal made by Lux Animation: 100 million for 30% of his pany and a promise of a giant iment, along with support for creating series and films from his franchises—a means of exploitation desigo enhance business existend make Star Wars a part of pop culture.

  He reviewed his notes and made a hopeful decision that Lux Animation would accept the proposal they initially published. The iation neers with the Star Trek series were on his desk. Now, he was the bidder, but there was nothing wrong with that, thought Gee Lucas.

  Peripheral sales have been armingly deing since 1990, and the new wave of series created by Billy Carson has been one of the causes, as the new surpasses the old, maintained only by a cradle of die-hard franchise followers. The problem? Lux Animation has already created a cradle of die-hard fans with a broader spectrum, from avid readers, novices, noir novels, utopias, sports, fantasy, and sce fi, to children's stories.

  The green numbers are there, and LucasArts has made good deals. In Jurassic Park, his pany hahe visual and sound effects, thought Gee Lucas, with renewed vigor.

  He just didn't expect the colboration to e differently this time.

  ...