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206. war zone.

  july 2.

  Cable antennas, in summary, are those that, through a subscription pn, enroll buyers to enjoy premium television with better tent from multiple els, including major cable works. To date, Lux Animation has iated with three TV stations: cast Corporation, Cox unications, and Charter unications. One of the major cable works that was ht rejected from the start was Time Warner Cable. Despite agreeing, they imposed unusual demands on a small TV el. Even in the brahere's a bad reputation for the retionship betweewo panies, a struggle over iow, the battle will extend to animated els and everythied.

  However, Lux Animation is fortunate in ways not many others are due to the growth of the 90s. In six to nine years, it will be much more challenging for panies looking to establish themselves iertai world. Now, there are rumors of a pany that terrifies the eai industry even more, a pany founded by Steven Spielberg.

  He has been making moves behind the ses, whispering with a famous producer, who could be crucial for the pany's development—David Geffen. One by ohe film industry begins to stir. Lux Animation and a TV el are seen from afar by Warner and Disney, but other panies and even those seeking to trip them up sider Spielberg a much more formidable oppo.

  -It was a given that Warner Cable would reject us. For now, let's solidify the iations in general. Rachel, I want you to reach out to the analysis group and look for cable providers who offer their services in specific locations. Great job, - said A the first meeting orating the move to the grand building.

  -As for the Human Resources department, Jolie, keeps making progress in hiring. We need a new director of eaio steer the el ahe voice, as well as an expansion of the sales, advertising, and operatioment. Don't fet to extend ards to Stanford Uy. Billy, as an alum, has some good es that could be helpful. Also, we need a treasurer, - Anne added.

  -I have a few didates, but no outstanding employees. However, we could hire an intern for treasury and another io assist Rachel, ag as their guide and leader, who will eventually work with Raimon. It sounds feasible, but I want someone hardw—maybe an atant or eist—to review our ats and also help us examihe new business venture of the Carsons, - said Jolie.

  -Agreed, CEO. I'll send out the recruitment annous to the agend also submit an application to Stanford, - Jolie Carter replied.

  Rumino Denver, jotting down some notes on his pad, was ready to share his thoughts. Sarah Robles, director of the advertisiment, and others were absent due to their frequent travels or other business obligations, as were those who maher panies and weren't fully immersed in the tral group of the pany.

  -May I offer my opinion? - Rumino asked.

  -Go ahead, Rumino, - Anne replied.

  -Raimon, as Steve Parks mentioned, we o streamline our operations. For example, the T-Box Burger manager could oversee Pizza Box. Additionally, Toys and ics could be part of Sunrise ics, and we could solidate distribution, - Rumino suggested.

  -Let Raimon ha; he's better at these kinds of deals. Now, I have some calls to make aanize all the legal procedures for Lux Paint, which we started a month ago, - Anne cluded.

  The board members bid farewell to the office, knowing full well that long workdays awaited them until the television el premiered.

  **************************************************************************

  "The Lion King" was being overshadowed by Disney's new movie, a clear defeat, a present failure. The petitor's film grossed 62 million, while "The Lion King" only reached 11.8 million. However, as the summer season begins and the days get longer, children are excited, and there's a recovery—a 130% increase in box office sales i days. The premiere tio grow, and although the oute is uain, critics have hi a good delivery.

  -We crushed them; their voices will be silenced. By the end of the season, we will be the only ones peting for animation. These arrogant newers don't know what it takes in the world of ema, - mentioned Michael Eisner, reviewing the reviews.

  -However, the film created by Lux Animation is particurly moving. If I may, I see success in the movie, and its box office sales will likely increase signifitly. We've experienced something simir on several occasions with some of our deliveries—humble beginnings, but earnings dramatically increase as the weeks go by until they surpass our expectations, - said Jeffrey Katzenberg.

  Michael Eisner paused, not giving an apparent response. He pced the palm of his hand on his cheek and rubbed it with disappoi. But inside, he was somewhat nervous. Was this a challenge from Jeffrey? The present fear was clear and present; the board of shareholder directors was in turmoil, and ohing was clear: many people favored Jeffrey taking over the presidency.

  Once friends, they now had a certain gap created by reje, by political intrigue, and by both of their fears of being discarded. People started to seek alliances. On one side, Michael Eisner's vision was beginning to crumble. Though everything seemed the same, he began to hear whispers in the darkness, one of which was the dey in the acquisition of ABC. It was clear: ABpany, the share buyout, had nressed and remaialled. The lo dragged on, the more people would take note of the shares, and the price would rise, making the purchase more costly.

  -Any other opinions about the future? - questioned Michael Eisner.

  -We could alleviate the threat with some critiques, talk to movie exhibitors, or pay some neers for reviews, - suggested Joe Roth.

  -More money is a mistake. If we use more money on a newly asded pany, it will be enough to make us a ughingstock. The prices paid for the Golden Globes and the Oscars were a siderable sum, enough to make three movies. Let's focus on our work, - said Bob Baker.

  The room fell into deep silence. Bob Baker was closer to shadow tactid did the dirty work on most occasions. The atmosphere was not good, not a ducive enviro.

  -Let's hope; that our success is the one. I want the animatioment to start the process for new animated films, - said Michael Eisner.

  The following versations would be short, but Disney's fate was heading toward another major success. Both "The Last King" and "The Lion King" enjoyed accim from the Hollywood circle; both works thrived uhe charm.

  Even on the coasts of other tries, the films of both panies began to be reized for their quality.

  Only Jeffrey Katzenberg hesitated because he knew of the mistakes made by tinuing with Warner's tasks. The board was new, and many executives were fired, but his position as president was assured. With the support of Roy Disney and other shareholders, he felt fully fident.

  ...

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