Chapter Twenty-Five: The Apple

  The current priority is to get the film approved and then find a distributor.

  "I'll take care of this!"

  Jenny volunteered herself.

  So this job was handed over to her, while others waited with anticipation for the film's release.

  Although it's a student film, whoever it is hopes that they can shoot a work that makes the audience look forward to it, especially Catherine.

  The whole of February and even March was spent in this mood of expectation by a group of people.

  Catherine looked at herself in front of the mirror and let out a long sigh.

  The filming temporarily ended and life returned to normal, but Catherine always felt that since that day, her body had undergone some subtle changes.

  Just like the two hills she is gazing at now, which are not very high.

  As she watched her bust grow bigger and bigger, Catherine was in distress.

  "As long as it's not brainless with big breasts, it's fine."

  Catherine smiled self-deprecatingly.

  At this time, the phone in the house rang, but there was only one person at home, Catherine wrapped herself in a towel and walked out.

  "Kate! It's all set!"

  That was Jenny's excited voice.

  "What?"

  "The film has passed the censorship, however..."

  "Go on."

  It's okay as long as it can pass the audit.

  "But many shots were cut."

  "What?!"

  Catherine jumped up.

  "You know, those Catholics."

  The film rating system in the United States was born in 1968, and now, what restricts the screening of films is another thing - the Hays Code.

  This is a code of ethics drafted by Catholic publisher Martin Quigley and Jesuit priest Daniel Lord regarding the moral standards for film production, which was born in 1930 and was criticized by many filmmakers, known as the "Motion Picture Production Code" (also known as the "Hays Code").

  This was controlled by Catholics, in 1957, after the French film "And God Created Woman" was shown in New York State, Catholic forces in a certain area of the state tried to persuade an exhibitor to cancel the screening of this "condemned" film with money. After their request was rejected by the exhibitor, they launched a six-month boycott of the cinema.

  They even held a parade, which Catherine had seen before that year, but she didn't pay attention to it at the time. Now this thing has finally fallen on her head.

  "Damn Christians."

  My father used to believe in Judaism and my mother was an Orthodox Christian, but after they got married, both of them became atheists.

  "Fortunately, my grandfather had dealt with them as much as possible in the past... Fortunately, they didn't seem to take a B-movie seriously."

  A blessing in disguise.

  If this were a commercial blockbuster, the scenes that needed to be cut would probably have to be increased threefold or even fivefold.

  "The distributor has also been determined, it's Colombia Pictures, how about letting them distribute?"

  "No problem."

  Columbia Pictures Industries, Inc. was an American film production and distribution company.

  Although it is unclear how Jenny found them, it is clear that this already speaks for the potential success of her film.

  "Kate, are you free next week?"

  Jenny suddenly asked.

  "Yes." Catherine replied.

  "That's great, Kate! Next week is my birthday, I hope you can come over too."

  "No problem."

  It's a good friend's birthday, of course I have to go.

  After hanging up the phone, Catherine began to think about TV again.

  The proliferation of television in American households since the 1950s. In contrast to the increasingly popular television, movies became more "niche", and their audience gradually fragmented, making it difficult to replicate the collective experience of millions of people watching a film at around the same time. In 1948, the average weekly audience in the US was still as high as 80 million, while before and after the introduction of the movie rating system, this number had dropped sharply to 20 million. Accordingly, television quickly replaced movies as the favorite form of entertainment for American families in the 1950s and 1960s.

  And now is just when television began to popularize.

  Integrated circuit television can be said to be a reform of color TV. Now, she is eager to launch her own integrated circuit television.

  Catherine had already thought it through, and the reason she chose a TV game console instead of developing separate consoles like WII, PS3, XBOX360 was simple.

  She wants to swallow the TV market whole.

  Having a broad vision and strategic perspective is not just talk.

  The difference between men and women can be said to be here, at least for the most part.

  Although the gender has been swapped, this broad perspective and the things left behind from the previous life have not changed.

  In the 1960s, American technology was developing by leaps and bounds, and in the field of television, this manifested as a major expansion of the TV market, with color TVs becoming widespread following the popularization of color TV programs.

  How can such a large market be digested?

  The answer is simple - bundling sales strategy.

  Game - TV is Catherine's killer mace.

  Bill Gates did the same thing back then, his IE browser relied on bundling and free strategies to occupy a large market share fiercely. What Catherine is doing now and what the future richest man in the world will do are exactly the same.

  It is now 1961, the beginning of a period in which American economic growth appeared what Western economists called the "Golden Age". The US GNP grew from $523.3 billion in 1961 to $1.0634 trillion in 1971 during the "Golden Age".

  After that came the collapse of the Bretton Woods system and the first oil crisis. Then came China's reform and opening up, followed by the second oil crisis...

  Those things are still a bit far away from Catherine, but the golden age of America has arrived. If you can grasp this golden age, you will be able to rise suddenly.

  The Hayes Code would be around for at least another seven years, Catherine knew, and in those seven years, the movies she made would never live up to her expectations at the box office unless she could somehow make the code history before then. But that wasn't going to happen now.

  So Catherine began to urgently seek other ways out.

  TV strategy is one of them.

  And can't you go and film a TV series yourself? Now is precisely the time when TV is flourishing.

  "Come to think of it, if we were to set up a TV company... what would be a good name for it?"

  Catherine thought for a moment.

  "Let's just call it Apple!"

  Nor does it matter what will happen to Jobs in the future... who cares, what's that got to do with me?