After the forturike in August, September, and October, Lux iehow opehree market lihe first oh Warner Media, the sed with Nike, and their colboration with the NBA, a product of the ercial sponsorship retionships and the ic "Sm Dunk." Furthermore, when sports superstars join forces with ics, part of Nike's sponsorship call is exposure to other market areas. Peter Ruppe's study on the Lux ics brand gave him the certainty that this retionship is beneficial.

  Lastly, although not fully agreed upohere is a race for the video game industry. Somehow, it is desired that one character from the bees part of the gaming industry within the hree years.

  Oher hand, the beginning of the sed industry bubble is fermenting with Ronald Perelman's newly printed film and his media ma of Marvel ics. Ronald Perelman, an Ameri businessman, and CEO of Revlon Inc through his iment group, spent 82.5 million to acquire Marvel ics.

  This purchase is set to close in December, but there are already neer annous about Ronald Perelman's acquisition that destroyed Marvel's iy and profited from his pockets. This means that the profits and market share gained by Lux ics may dee, and they may follow the path of many unfortunate small pahat went bankrupt during that period.

  This information is partially unknown to our young Billy, who knew about the great bankruptcy of panies but didn't have ih knowledge about the development of this bubble that would burst in 1993 and tiil 1998, followed by the i bubble, which caused disastrous situations.

  The year 1989 is a year of process with multiple pany acquisitions that will foster future ges for different businesses. On one hand, the Walt Disney paiated a merger with Miramax Films, a pany led by the Weinstein brothers, in Ju would ter be acquired in 1993. Typically, these panies buy small portions and acquire pahrough the drowning tactic, whivolves stant iment and capital iion. One pany acquire another as long as the tter doesn't have the means to match the iments. What matters is the vision of those who dominate Miramax. They are excellent producers with a keen eye for profits.

  In the industry, having a disio detect talent or brilliance is important. If they see details that others are not willing to see, their success may be based on those details that many people overlook initially.

  The purchase of bia Pictures by Sony in November of this same year is causing a lot of discussion because it represents the entry of the East into the US market. Sony Pictures Eai is established, which over the years serves as a starting point for their other industries such as video games, musid appliances.

  What tactics will Billy use to bat the ic bubble and the sweeping ges in capitalism? He has had the idea of tapping into the established manga reading culture in the Japanese ey. If he mao gain readers in that culture, it's possible to recover some of the sales losses here in the Uates. Therefore, it roposed to Mike tet the Japanese market as a way to sustain ine in the face of future challehrough partnerships with Japanese publishers for colborative efforts and publishing their works in that market.

  Mike has already set his sights on this industry and in 1988, he started with the work 'Akira' by Katsuhiro Otomo. It is iing to try to open small ses through Sm Dunk, Yuyu Hakusho, and Hellboy. Slowly, without rushing, giving the necessary space for the acceptance of Lux i Japan, they will enter gradually without causing a sensation. As they are not well acquainted with the attitude of the Japanese audieowards Dark Horse ics. However, Billy's main works have a simir level of teical quality, so a less receptive market is expected.

  Mike will try to unicate with some individuals to establish a meeting with publishers and publish uheir names, but nothing is certain. The aim is to seek partnerships with magazines not only through iment but alsh showg their works.

  -Anne, has there been any news from Eleic Arts? - Billy asked.

  - I haven't received any news, but I could make a call. I haven't sent the pns and designs you made for the games yet, to have a ce to talk to someone from the pany, - Anne said.

  -You haven't do! - the young man excimed in surprise.

  - No, your father said you performed perfectly and caught the attention of the pany's executives. I thought of giving it a week and then sending them to discuss with the folks at Eleic Arts, - Anne said.

  -If you send that, could we have another versation about their potential proposals? - Billy asked.

  - Hmm... yes, but first they o send the dot stating all the innovative ideas presented by Lux ics, - Anne said.

  - Well, go ahead and do it, - Billy said. He had been feeling insecure about Eleic Arts for a few days now. He didn't know of any other pahat could meet his requirements, and Nintendo is quite dominant when it es t people. Certainly, they won't iate without the cht.

  -I'll get right on it. Your father requested that I teach you how to read financial statements, so young sir, once I'm doh these issues, I'll have you review the ats, - Anne said.

  -Anne, what if we tell him that I already learned how to read financial statements? Then you wouldn't have to bother, - Billy said.

  - Your father told me you would say that, so I'll see you in an hour, - Anne said. - Besides, it's preparation for the restaurant they pn to open in the food boulevard. It's not just important to have good business ideas, but also to uand the flow of money. Holy, I'm surprised that you sted four months without a manager. You lost some dolrs in pointless endeavors, - argued the young manager of Lux ics, who came in thten out all the mistakes made by the Carsons. Running a pany is no joke.

  -Alright, I'll be there in an hour! - he excimed.

  As the winter season of 1989 begins, preparations are underway to release the animated story of The Lion King, along with the uping titles of Pinky and the Brain and Samurai Jack. The pn is to publish the id present a proposal for an animated Lion King film to Disney. Everything es back full circle, and the pany earns some dolrs that will be profitable for future ventures.

  The Lion King is an animated film that started produ in 1991. However, its cht wasn't published until 1994, wheire work was pleted. The produ of the film began in early 1989 to kickstart the ematic development of the movie in 1991.

  With the high anticipation surrounding the film, which was geed not only as a rea to Pixar's designs but also due to Disney's evident animation crisis, Disney executives sought to give this film a fresh start for the Disney project. Four swriters were o unify the plot of the series, and it turned out to be a successful move. The staging of the film draws inspiration from biblical tales such as Moses and Joseph, as well as William Shakespeare's py Hamlet.

  However, if you look closely, the script was crafted in a way that it be viewed differently depending on the age of the viewer. It trasts a story of personal growth and finding one's path with the critique of ideas like imperialism and socialism. There's a clear trast of political ideas veiled within the film, tailored for those who like to watch movies with a different perspective.

  The idea was initiated by Jeffrey Katzenberg, Roy E. Disney, aer Seider, and it was ter produced by Rob Minkoff and Roger Allers. Behind the ses, the entire series had an enormous team of professionals who created an animation masterpiece that tio be discussed evey years ter.

  That's why Billy wants to publish The Lion King a year before Disney begins its produ to avoid signifit plications. The cht for the story, sisting of about thirty pages and sketches, is registered under Billy Carson since June 1989, and the work will be published on December 4, 1989. With almost a year of differeno on es, and pletely unknown to Disney's pns, only the higher-ups know about this project. So, it's time to bite the bullet.

  ..

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