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46. struggle of wills.

  Steve Jobs sat in his offiearly 15 days after the versation with the young boy who stubbornly wao buy Pixar Studios. It was a pany he had built from scratch, and without him, Pixar might have gone bankrupt in its early years. But the boy was right about something. Maybe he already k, or perhaps he wouldn't have ied 10 million iing his new puter pany.

  From the words he had heard, Steve felt like he was wasting his time every time he tried to do business at Pixar. Their advertising campaigns ed almost all the money paid iven by panies. Even now, he only saw the possibility of making serious staff cuts and making do with what they had.

  But the great minds at Pixar wao use their skills to make movies, and they weren't willing to participate with a minimum iment of 25 million. Steve knew he would always e out on top, which is why he tacted major Hollywood panies directly. Via ht rejected his offer, but Disended an olive branch for him to hold onto.

  What's different about this story? Disney is even more vihat digital 3D teology ot pete with Pixar. However, due to Roy Disney's insistehe fateful meeting took pce. Steve Jobs was the most eager of all because it was his way out, and everything depended on the forum.

  What were the differehat were affected by the butterfly effect? Firstly, Disney's CEO is not Roy Disney, and sedly, Steve Jobs is only part of a board of directors that holds a strong stigma against Pixar's works, which hasn't diminished. In a year, many of those old-timers would retire, making room for fresh blood that would be more open to iations with Pixar in different ways.

  John Lasseter and Ed Catmull were feeling a bit disced for two reasons. In this era, they had a sed option: Billy Carson, who proposed initiating two iments of 15 million and 10 million over four years to create a film—the first-ever digital 3D animated movie. He even promised bonuses if the film reached breakeven and recovered all the money, as an iment to make more movies if the film was successful. The young man was undoubtedly a better prospect than Steve Jobs' proposal. He uood creative design, and they had been exging some design ideas for the potential film.

  Roy Disered the room, with the ambiguous character that all the Disneys seemed to possess, a plex of inferiority due to their inability to follow in the footsteps of the founder. Jeffrey Katzenberg followed him, with some issues regarding his retionship with John, after being unjustly dismissed a long time ago. It was a hard blow, but not everything es with losses. He founded Pixar and, with the help of capital, mao pursue what he had once been ied in and geed a passion for.

  -Gentlemen, it's an excellent time to iate, - Roy Disney said with a smile.

  He saw Jeffrey Katzenberg smiling, his gsses frames atuating his expressions. He's a genius at Disney, one of the people rumored to be the director of the pany. This surpasses his attitude, which aims to be strong among his employees aed es.

  -Of course, there's er time to iate, - Steve Jobs said.

  -We have a proposed tract that be beneficial for both parties, - Roy Disney said. - This tract is already 100% approved, and if you sign it, it will be easy for us to proceed with the budget outlined here. -

  -Well, let's read the terms you propose. If they are acceptable, we are willing to accept, -Steve Jobs said, receiving a portion of the tra his hands.

  -Well, I will read the dot aloud," Roy Disney said from his chair.

  The heavy atmosphere in the room was evident.

  >>It says...as the Disney business group, we are a total of 17 million as an initial budget to Pixar for the creation of three digital 3D films. As a starting point, Disney must have ht to ehat a good movie is being made. Therefore, Jeffrey Katzenberg is responsible for supervising the progress of the film and giving his approval... if Pixar is uo deliver a good movie, Disney has the right to take over the plete produ of the film. -

  >>The values stated here, uhe agreement for Diso fihe film, will be met with 84% of the ercial box office profits, as well as all the merdising rights for toys. Pixar will be obligated to meet all the specified requirements within aimated timeframe of 10 years. Failure to ply with this tract will result in a penalty of 30 million, - Roy Disney read aloud with a hint of hesitation.

  It was quite a harsh, rigid, and inceivable tract. They were being btantly robbed. Well, they were being limited in a way that it would be impossible for them to recover.

  -Gentlemen, I believe this tract is highly one-sided. The iment is insuffit. With 17 million, you ake one movie, let alohree. You made a movie st year, and your iment was greater than what is stated in this tract, - Steve Jobs said.

  -What's wrong? The tract is perfect! - Roy Disney excimed. - Don't you think it's excessive, Jeffrey? -

  -Not at all, it's pletely fair. The iment is a gift to our former Disney employees. It's a gamble. No one would bet on digital 3D animation. Only a fool would bet on an ued method, - Jeffrey Katzenberg said.

  -Only a fool would bet on this business, - Steve Jobs murmured. - Expin yourself. -

  Oneoold him that only a fool would dedicate themselves to selling puter modems. The reason is that people fail to see what's right in front of their eyes, even if you show it to them. Young Billy may be right. He has a feeling that the pany succeed, but he doesn't know how to make it happen.

  -Well, it's a new and disruptive teology. The iment of time and resources to make a film is challenging. Films are uable, and this lead to a high probability of failure. For example, if there's a single factor that makes the audienfortable, box office sales could drop by 20%, and the budget won't be met. Now, a film that uses a new model with high costs is a loss, - Jeffrey Katzenberg said.

  -Sir, I believe you're pletely mistaken. The medium has been proven in our numerous ercials and shorts. In 1983, I was fired without a sed thought, and now you're iing in Pixar. The mistake is yours, and it's clear that you knoonderful it is, - John Lasseter said, feeling a bit disappointed. "We just want to make movies!"

  He shifted unfortably in his seat after his outburst, feeling the silent support from everyo the table. It was obvious that Steve Jobs was not just part of Pixar. He was merely the businessman who provided the money. Everything that Billy Carson had mentioned about the ck of iment in the pany, the ck of faith, and the questionable agreements with other pa all resonated.

  As Steve became aware of the temosphere, he decided t the versation to a close.

  -It's been a pleasure. We'll take the list of agreements with us, - Jobs said. -I o discuss these points with my colleagues. -

  -Very well, we'll await your call, Mr. Jobs,- Roy Disney said.

  -You stay if you like. I don't think we'll be much longer, - Jobs replied.

  -Don't bother. We have other appois. Have a good day, - they left like a whirlwind, leaving behind a lingering sense of doubt among those present.

  For Jobs, it was almost a missed opportunity, but if they wao iate, he could wait. For now, he believed that the best course of a for the pany was to accept the money and move forward as they always had.

  -I io sign this agreement, - Steve said after a few moments of silence.

  -We don't agree. How will we make money for the uping films? How will we even have enough moo finish produg a single film? - Alvy Ray Smith said.

  -I'm sidering making staff cuts. If we tighten our belts, we tinue w on some ercials and fund the rest of the produ. It will take time, but hard work will yield results, - Jobs said.

  -We're not willing to accept this work, - John Lasseter said. -I don't see siy from Disney, and I'm familiar with the suffocation tactic. When a tract is breached, they usually tear the pany apart with a team of giant wyers and leave it bankrupt. They buy it up piece by pied keep only what they need. -

  The criticism from Lasseter was more palpable than that from Ray Smith.

  -So, you don't want to accept this tract? It's the lifeline we desperately need, - Steve said.

  -Sir, with all hoy, we still have a more attractive proposal, - Ed Catmull said.

  -I agree, I have better feelings about Billy, - John Lasseter said.

  Steve thought about the moment he was ousted from Apple. It felt the same now—they wao oust him from Pixar because they felt he was no longer useful. But he didn't do it for the money; he had never done anything for money.

  -Pixar is mine, and it will be done my way. If you don't want to row the boat, then don't row. I make this pany grow. I will sign, and it's my final decision, - Jobs said, filled with anger.

  -And you, with all yood vibes, are fired, - Jobs said, pointing his fi John Lasseter.

  The excmation was like a groan. The entire room, now in plete silence, uood that the boss's ego had been bruised.

  -Steve, you better regain your posure, - Ed Catmull said. "Pixar may be yours, but you should know when you're being deceived right to your face. Year after year, we have lowered our saries to do what we love. If you believe Pixar is yours, then go ahead, fire us all, and make three 3D animated films with a team of rookies. Face Disney's wyers on your own. I don't have the energy to work aen years with the sary you pay me.

  -The majority of this pany's team works out of love for our work. If you want to build a simir group, you better tighten your belt and stop pying with your puter pany. Because if John goes, I go, and my team goes... I won't tolerate such abuse, - Ed Catmull said, breaking his usual ess. They had never seen him speak so many words in such a short time.

  -I think it's best if we all take some time to think about this versation. I o take a walk, - Steve said.

  He smmed the door shut. He khat if he tihis versation, things could happen that he would ter regret.

  -Now all we do is wait for a deal. Even if Steve doesn't decide to go with Billy, we now know that there are people who trust us. If we keep w hard, we could make money on our own, - Ray Smith said.

  -I agree. Even if we must make ercials for every pany in North America, we'll make the movie without Disney's intervention, - Ed said.

  The only cuse that bothered Pixar was the fact that Jeffrey Katzenberg would be direg the project, aually taking trol of the pany with his employees.

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