September 20.
New Line ema had low expectations for Seven, and even now, the average ratings suggested it wouldn't be a major money-maker after its initial critical sings. This prompted Billy to discuss with the producers and leaders at New Line ema.
-Our marketing campaign is quite risky. We’re preparing audiences for this type of tent, with its allegories of violence, darkness, and themes that could pose risks to potential viewers. We’re using the cept of the seven deadly sins to take a much more straightforosition.- ented Chris Pau, the studio's Marketing President.
Violent or horrific films have a limited range of proposals, and it’s on for them to receive ive reviews upon release. After Fincher's failure with Alien 3, the pany had some s about how poorly this film might perform. The premiere oember 19 at the Academy of Motion Picture Arts and Sces had 800 guests, and while some reviews were positive, others were ive—people either loved it or hated it.
Some positive reviews praised the perfect blend of suspense, horror, and police themes, calling it a film that could graduate to cssic status. The ive reviews, however, described it as tedious, excessive, and disturbing.
-I believe that beyond geing a quick judgment, the film has great details that I assure will tribute to its success. The performances by Man and Keviop-notch, the best.- ented David Fincher.
-The premiere is already set for September 22; there’s nothing we do about it.- Arnold Kopelson remarked.
-I think it’s important to attract media attention.- Chris Pau added.
-We’ll call them; most of the cast will attend this September 22 at the Graphic Arts Theater in Beverly Hills for the premiere, and then we’ll move on to Phidelphia, New York, followed by Vancouver and Toronto.- Arnold expihe route aimed to hit the most ephile cities that would have the greatest impact, as these were pces where audiences were more likely to eh the film.
For instance, Phidelphia is where the film takes pce, which creates a e for the audieending the theater. Experieng a piece of ema that resonates with their identity is undoubtedly something fans are willing to pay to see, and the presence of certain celebrities only enhance local press ce.
Arnold Kopelson reoccupied with the films released this year; at least they had several successes, such as Mortal Kombat, the martial arts film that premiered on August 18. Arnold thought that with the potential failure of Seven, he would have to race against time in 1996. His work was beyond just making money; it was about climbing the ranks at Warner Bros. A good performance could lead him to a directorial position or a signifit role, which is why he sold to Waro make room for his ret success.
***
September 22, 1995.
Beverly hills.
They chose Beverly Hills as the se, mainly due to costs, seleg the theaters closest to West Hollywood or the famous ese Theatre to establish the base for these premieres. This time, the personalities attending were not only critid industry members but also part of the film's cast and some guests.
-It's been a while since we had the pleasure of seeing each other.- ented Billy as he saw Gwyh, earing a cream-colored dress with a wide ribbon dang across her arms.
-That's true, stant projects have made my time limited; I've been busy.- greeted the blonde.
-I see, my year has been excessive; since January, I haven't stopped filming and w at the pany... Adjust a bit, you're walking crooked, it seems the drinks got the better of you.- said Billy, grabbing her arm. The blonde smiled, but the drunkenness made her knees wobble; even without wearing high heels, she couldn't maintain normal bance, something noticed by some personalities who chose to remain silent, as this is often on for newers who don't measure their drinks.
-I try, I try.- Gwyh responded.
They ehe ema, and the first thing she did was fall asleep as soon as the lights went out, something that simply had to happen. Her shallow breaths showed how dangerous alcohol was, and it's that she led a party-going lifestyle that was frankly detrimental; parties, outings, escapades, and work were an uhy mix.
The movie was as good as expected; her performance articurly outstanding, exceeding many expectations. The script was not a grotesque pn full of horror ses but had a well-measured plot and a well-structured city. Somerset's (Man Freeman) opening words as the introductory voice were perfect, presenting a quid direct design. The film, which took pce over seven days, offered a distinct feeling, as it seemed to span months of two poli trying to catch a criminal. The pace erfect, with slight details.
The killer trapped them; the entire versation unnaturally enveloped them, and the suspense and ematography pyed wonderfully. The color palettes were ideal for this type of sario. As the excmation points came oer another.
…
For Billy, it was strao see himself on s, but his performance table, albeit different from Man's. Man had a basic ag style, which made sense given that he had pyed many simir roles throughout his career. However, Billy could now see the subtle nuances; his performance table by his standards, but it cked a certain naturalhat he reserved for specific roles. Being a police officer was not one of them; that i anger in the character just didn’t fit.
The end was near, and the speeches were good; he could say that with this role, he had learned a lot.
-What a fool, I've seen it twice, but the transitions are fantastic.- ented Peter bie, who pyed Dr. O'Neal. He art of the produ team and was sittio Billy, while Gwyh, to his right, rested in her chair, drool staining her dress.
-David Fincher knows how tanize a good film.- Billy whispered.
The fans watched, filled with tension, during the st 20 mihroughout that time, they were on the edge of their seats. Billy's performance built from less to more, and in the final moments, alongside Man Freeman, they were portraying a plete se of suspense.
The ending and the box... what’s in the box? It's unknown, but the way Billy/David Mills uses his gun is different; this time he doesn’t shoot with the usual hatred. Instead, he employs a different kind of ahat allows Kevin Spacey, as another symbol of madness, to elevate the performao the level.
-What a great ending.- Billy thought as he watched the se e to a close.
...
